I have the good fortune to speak with a large number of pro photographers. Sometimes it’s helping with the business side of their photography, sometimes it’s at industry events, and often it is simply in a social setting. Those discussions give me a lot of content to share on Beyond Here, and in this post I share the doctrine of a successful pro photographer. If you are a pro photographer or an aspiring pro, these points should give you goalposts to measure your progress and assess the next step forward.
Doctrine of a Successful Pro Photographer
- Know Your Gear. Put very simply, pro photographers have the equipment for the job and know how to use it. This knowledge means they know they can get the job done, and even if something goes wrong on shoot day – they know their gear well enough to be able to meet the client’s needs.
- Aim for Genius. Here’s an ambition! Successful pro photographers don’t just want to grind out another job and get paid. They want to exceed the clients needs and break new ground themselves. Every shoot is another opportunity for their best shoot ever. The doctrine of the successful pro photographer means they must keep pushing forward. Ok is not good enough. Raise your standards. Aim for genius.
- Be Ethical. The successful pro photographer knows that life as a photographer is both a career option and part of their being. By default, they plan to be in this business a long time. This is not a summer job, this is their life. They know they need to deal ethically with everyone they come in contact with. Always.
- Back Up. The successful pro photographer knows that shooting, producing and delivering great images is part of the job. There will be times when clients lose files and need help. Living the doctrine of a successful pro photographer means organizing files and backing up so they can be found when they are needed.
- Show Only Your Best Work. If you are aiming for genius you will show only your best work. Being a successful pro photographer is not about sharing the most work, it’s about sharing only your best work and showing potential clients what you are capable of. Don’t be tempted to share anything less than your best.
- Know Your Worth. Number 6 is what sets the successful pro apart from the successful non pro. Pro photographers know what their time and skills are worth. Often that is built on having dealt with a lot of clients over a period of time. Successful pro photographers typically have some flexibility in their pricing structure to meet their clients needs – and they all have a clear picture about the price they will not go below. Know your worth.
- Know Your Client. Successful pro photographers know their worth and they also know their client. More importantly they know who is not their client. A high end wedding shooter knows that if a potential client’s first question is about budget they are unlikely to be a suitable client for them.
- Stand Out. Successful pro photographers are not run of the mill. They stand out. They build a reputation. They continue to work on their art and evolve over time. What was excellent this year, will be so-so next year. The doctrine of a successful pro photographer is continuing to strive to stand out. This process never ends.
- Keep Learning and Evolving. To aim for genius and to stand out mean the successful pro photographer must keep learning and evolving. Photography is an art that is never mastered. There is always something new to learn or a new piece of equipment to master. There is a new way to see and to express. Keep learning and evolving. Keep shooting. Keep breaking new personal frontiers.
- Be Authentic. Successful pro photographers know that their business is about producing great images and experiences for their clients. It is not about the photographers ego or desire to look good. To that end, successful pro photographers are authentic. There is no pretense. They are genuine and authentic in their desire to serve their customer and at the same time express their artistic vision.
Thanks for reading the doctrine of the successful pro photographer. How are you measuring up to these 10 points?