Since early 2017 I have been using qHero to upload images to iStockphoto. It is a very easy to use application (and it also makes the key wording process straight forward). In February 2018 they have announced 2 enhanced features. The first is that they now offer a retouching service. To me, that was interesting but it is not a service I plan to use. And this week they have announced a qHero stats feature.
Now the qHero stats feature is very interesting! Regular readers of Beyond Here and iStock contributors will know that providing good reporting has been lacking on iStock for several years now. (It seems strange that 10 years ago when I first started contributing to iStock you could tell in real time what was selling. 10 years on and now the contributor only finds out at the end of each month what has sold.) That’s not a great experience for a contributor and is one of the reasons why I dropped iStock exclusivity.
The qHero stats feature doesn’t provide real time stats, but it is very easy to use and does provide useful information.
How to set up the qHero stats feature?
- Step 1 – you need to be a qHero user. If you aren’t already, set up your free account on qHero.
- Step 2 – at the top right of the screen is an option to choose stats, profile or logout. Click on the stats options.
- Step 3 – you are now in the qHero stats feature. In the top left is a button to “upload sales reports”. These are the reports which you first need to download from Getty Images ESP site. It is a very simple process to download the text file from ESP (under My Performance / Royalties / Export). Save it somewhere on your PC, and then upload the text file to qHero. It is that simple – it took me less than 5 minutes to do that for all data since beginning of 2017.
- Step 4 – you are now set up with your sales data in the qHero stats feature. Easy.
What does the qHero stats feature tell me?
The qHero stats feature immediately calculates from your data – the number of downloads, and then provides analysis for each batch you’ve uploaded. That includes the $ return per batch, return per file, and return per download. Reports are available for ‘all time’, ‘last month’, ‘this year’, and you can also create custom reports.
At a glance the data tells me immediately:
- What is selling and what isn’t
- How much I’ve earned from an individual batch
- Which batch is earning higher or lower amounts
And that insight immediately helps me to focus on producing the type of content which is producing the best returns. Nice!
Any weaknesses of the qHero stats feature?
I’ve just started using this feature and I see immediately:
- the data is split by files uploaded using qHero and ‘other’. If you have always uploaded using qHero this is great as all your data will be available to analyse. I’m a long term iStocker and most of my files were uploaded before qHero existed. So only my more recent files have the useful stats of this feature
- if you are not a qHero user this is no good to you! So if you were considering using qHero the qHero stats feature is another plus for it.
I like the qHero stats feature! It provides immediate insight into the financial return of each shoot, and helps me to focus on producing images with the highest likelihood of a strong financial return. Well done qHero!