Monthly Archives: September 2018

Photographing Different Commercial Jobs

This year I have been growing my business in sports and stock photography, and winding back slightly my wedding photography commitments. Over the last 3 weeks I’ve been asked to shoot two different commercial jobs, one for a bathroom renovation business and one for a cookie business. I often find myself in a dilemma about whether I should be photographing different commercial jobs.

Where Do These Jobs Come From?

I get these requests from personal relationships or referrals. The bathroom renovation business came across me at a recent sports shoot. You can read about that shoot in More Win Win Win Photography Ideas. The owner’s son attends that gymnastics club and made contact with me after the event.


The cookie business is run by an old friend of mine. He was visiting Melbourne and we caught up for breakfast. In the course of discussion he outlined that he needed images of his product as they have new packaging. Naturally, he asked if I could help.

product photography shoot

My simple set up for shooting boxes of cookies on a white background

Why the Dilemma?

I know that these clients want to deal with someone they know and trust. That’s why they’ve asked me to help.

The dilemma is twofold. First is that my business plan is to grow in sports and stock photography. Work outside of that is not helping achieve my business goals. Second is that I don’t regularly shoot this style of content. While I can produce acceptable results, I’m sure they could achieve stronger images by working with a photographer who specializes in the type of work they need.

What Did I Do?

For both of these jobs I decided to go ahead but for different reasons.

For the bathroom renovation business I considered that they will have ongoing work and need those jobs completed at specific times. I like clients like this, as most of the work is mid week when my team and I have availability. On top of this, they were nice people and make payment promptly. I like doing business with people like this.

For the cookie business, I took this job as it was for an old friend. So I’ve ended up photographing different commercial jobs for 2 clients this month.

Cookies

This is the type of image produced for the cookie business.

What Do I Expect for the Future?

The bathroom renovation business will need images each time they complete a job. I expect ongoing work from them. I am planning that I won’t shoot all of these myself, but will outsource some to other photographers depending on the location of the property, the time frame for the job, and my own workload.

The cookie business I expect to be a one off job and don’t expect any ongoing work. My friend lives in another country so it was just chance that he was visiting Melbourne and had his products with him. That might be a good thing as I wouldn’t want cookies and photos to mess up a great friendship!

What If I Don’t Want to Shoot this Type of Job?

If you are a regular reader of Beyond Here you’ll know I have a simple mantra of making sure the customer is happy. If I didn’t want to shoot these jobs, or was not able to, I would refer them to a photographer who could help them. In that sense I would help solve the customer’s problem even if it didn’t benefit my business. You never know when goodwill generated by helping a customer will generate additional business.

What Would You Do?

Do you face the dilemma of photographing different commercial jobs? Are they a distraction to your main business? What do you do?

Thoughts on Successful Photography Businesses

I often get asked about secrets or insights to running successful photography businesses. I’m not sure there really are any secrets, so I’ve called this post thoughts on successful photography businesses.

cheer leading competition background

For the State Champs we’ll be back at the same venue as Winterfest

This week I had a reminder of 3 things that are important in running successful photography businesses. The reminders came about after I was asked to shoot the cheer leading and dance Victorian State Championships in 2 weeks time. I have written two posts earlier about my experience shooting a large cheer leading and dance competition. You can read about those here:

So what are those three thoughts on successful photography businesses?

Thought #1 – Happy Customers are Key

I apologize for the simplicity of thought #1! That said, it is worth repeating and digesting – happy customers are key. I do all I can to make sure my customers are happy as that will lead to referrals and other business opportunities. Most times it is easy to make customers happy. The real test is when things go wrong. In that case I’ll do everything possible to put it right, even if it means I lose money on that job.

Gymnast

The opportunity to shoot cheer leading came from doing a good job shooting gymnastics

In this case my ‘customer’ was the national sports photography business I was shooting for. I knew that they needed good, reliable photographers in Melbourne. Doing a good job at the first event I shot for them has lead to a follow up job.

Thought #2 – Repeat Business is Important

Happy customers leads to referrals and also to repeat business. Again, in this scenario, the national sports photography business have multiple events in multiple locations all year round. As it happens, the State Champs are being held at the very same venue as the event I shot with them a few months ago. This will make this job relatively straight forward and definitely low stress.

I know the people I’ll be working with, the venue we are shooting at, and the sport we are covering. That’s the beauty of repeat business. From the national sports photography business point of view, they know I’ll do a good job and will be reliable. Win win.

cheer leading

At the State Champs I’ll aim to take some phone shots which aren’t quite so blurry!

Do you have repeat business opportunities? Can you create some by following up with some of your happy customers?

Thought #3 – Relationships and Communication Drive Everything

Behind the national sports photography business are people. (Amazing insight isn’t it!) In this case I was able to connect with the owner of the business at the first event and strike up a good relationship. She lives in a different state, and since then all our communication has been via email. She is easy to deal with and a good communicator. I try to be the same in return. It is good for both of our businesses to work on relationships and communication. So, it’s more than just being a good photographer, it’s important to be a good partner. Relationships and communication facilitate that.

No genius insights this week – just reminders of good business practices. Thanks for reading thoughts on successful photography businesses.