Category Archives: Event Photography

Why Visit Wedding Venues Beforehand

This week I visited the venue for a function I will be shooting in 2 weeks time. I’m really looking forward to the function. It is for a lovely couple at a beautiful location on the Bellarine Peninsula in Victoria, Australia. The venue is a vineyard which has a well presented functions area, lots of grape vines, a rural outlook, and 4 wheel drive access to a private beach. It was a long drive for me to visit so, why visit wedding venues beforehand? The answer is obvious – to get the best result for my client!

Wedding photography

This venue had a private beach with 4WD only access. It was great to visit and plan shots here.

But when I am visiting, what am I looking for? Here’s the top 5 things I want to achieve:


  1. To know where the best shots will be made. I don’t make it up as I go when shooting weddings or events. I like to visit beforehand to understand what the possibilities at the venue are, and to develop a shot plan. To do this, I walk around the venue, both indoor and outdoor areas, and imagine the possibilities. I also ask the people at the venue where they think the best photo spots are, and then I ask ‘what are the undiscovered photo opportunities here?’. It’s amazing the insight the venue’s staff can give you.
  2. To develop a wet weather plan. Most of the weddings I shoot are in spring, summer and autumn and are likely to have outdoor opportunities for making images. I plan for both good and bad weather. When the weather is bad, you will see how well prepared the photographer is!

    outdoor function area

    All function spaces are different and visiting in advance lets me plan.

  3. To check out the function area. When it comes to functions and speeches I like to know how the room will be laid out and any strengths or limitations of the space. From this I will develop a plan for where I intend to operate from, and where I would like my second shooter positioned.
  4. To best prepare myself for the day. This only comes with experience, but I have learnt that I work best when I am working to a plan. I like to think through the photographic options and plan the timings. Knowing I have that plan in my head let’s me relax and enjoy the time with my clients and their guests. So, one of the key reasons for why visit wedding venues beforehand is actually for me. I know that I will do a better job for my client if I’ve visited and planned.
  5. To meet the venue staff. Staff at venues are a wealth of information. They can make suggestions, tell you about images previously made at their venue, show you shots made there, and add their own suggestions. I take the time to listen to their input as I’m planning the day. In the event of bad weather, having an existing relationship with the staff can be a huge help. They will often go out of their way to help show off their venue in the best possible way even when the weather doesn’t cooperate.
Beach

I take images on my smart phone to help with planning each shot and thinking through the timings.

They are the top 5 reasons for me as to why visit wedding venues beforehand. And so when do I visit? I know lots of photographers who wait until the day before the wedding or event. To me this is a risky option. You never know if you are going to be unwell, have an urgent last minute job to do, or have another emergency come up. I like to visit the venue 2 weeks before the wedding or event. And I try to visit at the same time of day that I’ll be shooting the key images. That gives me a better understanding of exactly where the sun will be, and how I can make best use of the natural light.

I hope Why Visit Wedding Venues Beforehand has been helpful to you. Best wishes with your weddings and events.

Delivering More Products Per Customer

Running a successful photography business is not easy. It’s hard when you are getting started and you struggle to find your next client. And it’s hard when you have worked hard for 2 years and find you need to spend all your accumulated profits to upgrade your equipment. And I’m seeing more and more photographers who have been operating for years but are struggling to make the profits they feel they should be making. This post looks at how to help them increase margins by delivering more products per customer.

Australian money

Delivering more products per customer will help grow profits

Before we look at delivering more products per customer, let’s consider the options open to the photographer who has been in business for several years. They have plenty of work, but are not making the profits they think they should be making. While they love the work they do, they resent that they are working very long hours, juggling multiple different clients at a single time, and every time they feel like they are getting ahead financially, another bill arrives.

Our photographer has several options. They could:

  1. Do nothing, and continue to work long hours and make sub standard profits. Unfortunately a lot of photographers choose this option, and complain all the way.
  2. Increase their number of clients. This option isn’t very appealing to the already tired photographer but it is what they have done for years. Some choose this path, and work harder and harder. Unfortunately, this often produces more and more resentment and only slightly more profit to the photographer’s business.
  3. Increase their prices. In this scenario our photographer can continue to shoot the same number of jobs per year but charge more per job. This is a legitimate strategy and one that many successful photography businesses choose. They know how many jobs they plan to shoot in a year, and continue to lift their prices year on year.
  4. Increase their profit per job by delivering more products per customer. In this case our photographer looks to increase their profits not by doing more jobs, or raising prices, but by delivering more products per customer. Think about the profit made by the ‘shoot and burn’ wedding photographer provide electronic images only to the customer. Now, compare that the the photographer who is providing electronic images, prints, canvas prints, thank you cards, and albums to their wedding clients. Who do you think makes the most profit? It’s the photographer who provides more products.

There are other options a photographer could use to increase their profit, but these are the basic choices. As you consider what is best for your business, keep in mind it’s not a matter of choosing one strategy or another. To really turbo charge the profitability you could do several of these strategies at once. This year I’m aiming to use options 3 and 4 at the same time. Many photographers will use options 2, 3 and 4 all at once.

Pile of canvas prints

Canvas prints are popular with my family and wedding photography clients

So how do we go about delivering more products per customer.

For regular readers of Beyond Here you will know that I don’t believe in a formula – but that each photographer needs to find methods which suit them. That’s the case here too. That said, here are some strategies for you to consider while you decide what is right for you.

Strategy 1 – Make samples of the products you wish to sell and show them to clients when they are booking. I used to take 40x60cm canvas prints with me to clients meetings. Guess what product was really popular? Yes, the 40x60cm canvas print. Now days I’m taking 60x90cm canvas prints. Guess which product is really popular? Yes, 60x90cm canvas prints and that is great because the margin is about 50% more than on the smaller print. Make some samples and take them to show clients. You’ll be amazed how clients choose the exact product you’ve shown them.

Strategy 2 – Provide ideas and options for your clients. Today I delivered 3 8×6 inch leather bound wedding albums to one of my clients. They plan to keep one for themselves and gift one to each set of parents. What a lovely idea. It’s an idea that came from my suggestion in one of our early meetings. They saw great value in a priceless gift for their family, and I managed to increase my profit on that job. Win, win.

wedding album

I always show sample albums to potential wedding clients

Strategy 3 – Make suggestions at key times of the year. How much additional profit do you think you could generate by contacting all of your clients in September each year suggesting products they might to use as Christmas gifts? From my experience, simple ideas like this are gold. They solve a problem for my client – for example, getting a present for their spouse – while increasing the profits of my business.

Why do I choose September to do this? It leaves me a few months to make sure I can deliver the products in December, and every year I have at least one client who wants to do another shoot before Christmas.

canvas print

Birthdays and anniversaries are great times to contact previous clients

Strategy 4 – Contact your client on important dates for them. Here’s a recent email I sent to one of my clients. It uses the same strategy as number 3, but uses events which are unique to my customers. “Dear XXXX, I’ve just realized that YYYY’s birthday is just a few weeks away. At the time of your shoot I know you loved this image (image attached to email). I have a special deal with my canvas print supplier and can get you a 60x90cm print for $ZZ. Would you like to get one for YYYY’s birthday? I’ll be placing the order next Wednesday, so appreciate if you can let me know before then. Thanks, Craig”. This type of offer generally does well and takes just a few days to go from email to order to delivery.

There are 4 simple strategies to help you in delivering more products per customer. As you review the profitability of your business, is this a strategy that can benefit you?

5 Tips For Managing Your Event Photography Client

Event photography is a common way for photographers to make the first step into paid work. It could be a birthday party, a christening, a promotional event, a corporate day, a wedding, or another event. Being able to produce the photographic results is one thing – and being able to deliver what the client wants is another. Here are 5 tips for managing your event photography client.

Wedding couple

Be clear with your client about the hours you will attend the event

Tip #1 – Know the hours you are expected to attend. You need to be clear on the hours you are expected to attend an event. Be direct and ask your client “what hours would you like me to cover?” This is a small part of making sure you are on the same wavelength as your client. It will also be a component of what you charge for a job. It’s likely that you will charge more for a 4 hour shoot than a 2 hour shoot. Once you know the hours you are expected to attend, make sure you are early and stay through until the finishing time. If the client is at the event, check in with them before you leave (this is also a great time to ask “would you like me to stay longer? My rate is $XX per hour and I am happy to stay another hour”)

Tip #2 – Be clear about the key moments of the event and be ready to shoot them. Make sure you ask your client “what are the key images you would like from this event?” If it is a birthday party the client might want images of the child blowing out the candles on the cake, an image including the child’s parents and grand parents, and one of the next door neighbor who has baby sat the child over the years. You really can’t deliver the images the client needs without a good understanding of the key moments. It’s about knowing what is important to your client. Once you know the key moments, be sure you shoot all of them and more.

Tip #3 – Understand your client’s key deliverables. Often your client will have a deadline to meet and it is important you understand this. Let’s use the example of a corporate event. The client may need the images to be used in a brochure which will go to print in 2 weeks time. This is critical information so that you can agree with the client when you will deliver the images. There is nothing more frustrating for a client to have organised a photographer to be at the event, and then not have the images delivered to meet their deadline. (If your client has a really short deadline, you may consider charging more to give that client’s job the highest priority in your workflow).

Business woman

Ask your clients how the images will be used and deliver the files in a size and format which is appropriate

Tip #4 – Understand how many images your client is expecting and how they will be used.  This tip is also to gain clarity about the client’s expectations and to some degree will influence your pricing. If you attend a full day corporate event, your post production time will vary greatly if the client is expecting 100 images compared to 500 images. Ask your client in advance so that you both have clear expectations.

It is also handy to know how the images will be used. If they are going to be used only on a website, you can deliver low resolution images ready to be immediately uploaded to the client’s website. If they are going to be printed, try to deliver the images in the appropriate resolution which will make things easy at the client’s end.

Tip #5 – Get payment in advance wherever possible. Event photography is rife with situations of the photographer not getting paid in a timely manner, or not getting paid at all. To minimize your risk, get payment in advance wherever possible.

If you are shooting a wedding you are making a big commitment of time and effort. For weddings it is standard to be paid in advance. Wedding venues asking for payment in advance which makes it easy for the photographer to request the same.

If you are shooting a corporate event, be sure to submit your invoice early. Corporations sometimes take time to pay their suppliers, so the sooner you have submitted your invoice, the sooner you will get paid.

Thanks for reading 5 tips for managing your event photography client. Good luck with your event photography.