Tag Archives: iStock

Sneak Preview New Stock Photography Site

Happy 2018 to all Beyond Here readers! I hope you’ve had an enjoyable time over Christmas and New Year and are ready for the photography year ahead. Let’s start 2018 with a sneak preview of a new stock photography site.

What’s this all about?

Regular readers of Beyond Here will know I am a big fan of the stock photography model. A well planned and executed shoot can generate the photographer an income for many years into the future (read Why I Shoot Stock to catch up on some of this thinking). But stock photography has changed. I was an exclusive contributor with iStockphoto for nearly 8 years before deciding that the exclusive model was not working for me (see Why I Dropped iStock Exclusivity). I was investing more into each shoot, and seeing lower royalties per download. That’s not a recipe for success unless your download numbers are growing very strongly.


Woman and tram

Melbourne Stock Photos is a niche site providing specific content

So Where to From Here?

As part of my decision to drop iStock exclusivity I considered where iStock seemed to be heading. Quality standards have dropped. Large numbers of files are coming in. High quality images are getting lost among thousands of low quality images.

That strikes me as providing a great opportunity for an image library that goes in the opposite direction, swims against the tide of low quality images, and instead maintains high quality standards. (It makes me think of the success that Stocksy is having with a high quality model.)

What does the current state mean for microstock photography customers?

Microstock customers are spending a long time searching through thousands of images to find the ones they need. They are swamped with low quality images. Image buyers are spending more time looking for what seems like the needle in the haystack. They can’t be sure the image is of good quality or even in focus.

So what about the new stock photography site?

The points above have prompted me to build an image library.

We’ve been working on it for the last quarter and will launch in the next few weeks. You can find it at Melbourne Stock Photos. It is a niche site specializing in lifestyle images of Melbourne, Australia. We are aiming for it to be the high quality source of Melbourne lifestyle images. It will save customers time searching through thousands of images at microstock sites.

Customers will be able to request specific content. In a radical, old fashioned way, they can email or call with content requests. They can have a relationship with Melbourne Stock Photos and not just a transaction. We’re going to partner with our customers to provide the content they need, and save them hours hunting around on microstock sites.

Our launch content has a small number of images. We have a small team of photographers shooting new material and will build our content month by month. Melbourne Stock Photos will never compete on scale or breadth with the large stock photo sites, but it will provide a specialist site with high quality content.

Melbourne is a fabulous city and it should have a fabulous image library to help promote it to the world. Melbourne Stock Photos is aiming to be that library.

Thanks

Thanks to Nicola, Tim, Teri, Julie, CK, and Greg for the skills and experience they’ve brought to this adventure already. Special thanks to Alison for leading the IT work – she’s been critical to getting us this far!

Your Sneak Preview

We will be launching the site in the next few weeks. I wanted to give Beyond Here readers a sneak preview of the new stock photography site. Go ahead and check out Melbourne Stock Photos. I’d welcome any comments, feedback, or suggestions. Here’s to a great 2018!

5 Stock Photography Predictions for 2018

As 2017 draws to a close I have been giving thought to what the new year will bring in the fast changing world of stock photography. Stock photography makes up a considerable portion of my business, and it’s a part of the industry which has changed significantly in the last 5 years. It’s now possible to shoot stock images on your phone and upload them to your image library immediately. There’s options to shoot news worthy current events and upload them while the event is still happening. And there’s the inevitable decline of studio shots on a plain white background (thank goodness!). I’ve wrapped up my thoughts into 5 Stock Photography Predictions for 2018 and outlined what we, as photographers, can do to make the most of these trends.

Prediction #1. The Major Image Libraries are going to Continue to Compete on Scale and Price.

When I say the major image libraries, I’m referring to the big microstock players like iStockphoto, Shutterstock, Dreamstime and Adobe. Their business models are built around offering a huge number of files in one place.

SelfieFor customers, this can be good as they can get all of their image needs in one place. For photographers, it can be very difficult to make your images show up in this vast sea of high volume and low quality images.

Photographers who want to compete using the major microstock libraries to distribute their images will need to keep production costs low and volumes very high. (That sounds like a path to hard work and limited creativity to me).

Prediction #2. Subscription Programs are Going to Continue to Drive Prices Down.

Subscriptions have major benefits for image libraries. With the customer paying the same amount per month, the image library can accurately predict their income in future months. And of course if the customer doesn’t use all of their subscription for the month, most libraries are keeping the customers money and not having to pay a royalty to photographers for that month. That can make it a profitable business for the image libraries.

Subscriptions are very attractive to image libraries and they compete aggressively, particularly to win large clients. Unfortunately subscriptions have also driven down the royalty received per download by photographers.

For the photographer to do well financially in this model – again they will need to keep production costs down and volumes very high. Urrrggghhh.

Prediction #3. Customers are Going to Demand a Better Solution

Predictions #1 and #2 are an extension of the current trends in the stock photography market. It is leading to an influx of ‘low production value’ images. And that influx is in high volumes. Photographers are adding more images in the hope of making up for the reduced royalty per download.

santa hat

Customers are no longer looking for generic images

So where’s this all heading? It is making it harder and harder for customers to find the type of image they need in a short time period. They are getting frustrated with the amount of time it takes to find the image to meet their needs. It’s only going to get worse as the large libraries pass 15 million, then 20 million, then 25 million files.

I’m predicting we will see continued frustration for customers, leading to them looking for alternative solutions.

Prediction #4. There Will be Growing Demand for Authentic Stock Images

What do I mean by ‘authentic stock images’? Several years ago there was a time when a ‘generic’ stock image was enough for a buyer. A generic image would help tell their story. We are seeing those days rapidly pass, with much less demand for studio shots on a white background. What are we seeing instead? We are seeing demand for ‘real life’ settings and ‘real life’ people. We are talking about much less of ‘beautiful models in studios’ and much more ‘everyday people in everyday situations’. I recently heard a saying which sums up this trend – less perfection, more authenticity.

What can photographers do to capitalize on this? Shoot images which communicate ‘less perfection, more authenticity’ and you’ll see your downloads grow.

Prediction #5. The Rise of the Niche Image Library

Prediction #3 says customers are going to look for alternative solutions to their image buying needs. They no longer want to wade through thousands of images to find the one they need. And unfortunately, the major libraries have a lot invested in their current solutions. I predict we are going to see customers, in growing numbers, rejecting those solutions and looking elsewhere.

And where will that be? It will be with niche image libraries. Libraries which don’t offer every image type – but they do offer high quality, relevant images for their niche.

What type of niche am I talking about? It could be anything. It could be country specific. I have started uploading my own files to a library which specializes in Australian content – you can read more about my rationale for moving away from the microstock sites here. It could be industry specific (like tradespeople, or mining, or healthcare). It could be content specific (like wildlife photography).

And these libraries will charge higher prices than the large microstock players do.

Coffee shop

Less perfection, more authenticity. Real people in real situations.

How will niche libraries justify higher prices? By saving customers time in looking for the images they need. Customers will save time using multiple websites from niche libraries. They’d rather do that than spending hours wading through pages and pages of images with the large microstock players. And with higher prices come higher royalties for photographers. And with higher royalties comes more money to invest in shoots, which leads to greater creativity, which leads to better images.

Ultimately it will lead to niche libraries having unique and superior content to the big volume libraries.

How can photographers benefit from this prediction? I’m convinced that niche players and higher prices are the way forward. Photographers would do well to research who those niche libraries are and begin a relationship with them. If you shoot wildlife images, start looking at the niche wildlife libraries. If you shoot urban lifestyle images, look at niche libraries that specialize in this content. You get the idea.

As an aside – how might the major microstock players benefit from this trend? They could be the source of disruption to their own business! Rather than wait for a niche player to grow and get traction, the major players could start niche libraries themselves. Much like the major airlines launched ‘low-cost’ off shoots in the late 1980’s, the major image libraries have the expertise and resources to start the niche libraries themselves. (If you are a Getty Images executive reading this – remember you heard it here first! From one bloke down at the bottom of the world in Melbourne, Australia. Your choices are to watch others do this, or lead the change. Be bold. Disrupt your own business model).

2018 is going to be another challenging year in stock photography. Thanks for reading 5 Stock Photography Predictions for 2018. We’ll check back in 12 months and see how accurate they were! Happy shooting.

 

Why I Dropped iStock Exclusivity

This year has been one of big change at leading microstock site iStockphoto. I’ve written about that in many posts. On my recent holiday, as I planned for the future of my business, I had to rethink my position with iStock. That has lead me to cancelling my exclusive contributor status. Here is why I dropped iStock exclusivity.

It is never just one thing which leads to a decision like this. Here are the 5 reasons, starting with number 5 and building to number 1.

palace

Next year will bring a new dawn in the stock photo side of my business

Reason 5 – iStock does not provide photographers with up to date, easy to use statistics.

What am I talking about? I’m really talking about live sales data so that photographers can see what is selling at the time it sells. It is frustrating to wait until the monthly sales report to see what is popular with buyers. If sales were growing strongly and I had faith this would improve, then this alone is not a big deal. But I don’t have that faith and it’s annoying not to have live data.

Reason 4 – it is harder and harder to get images into the Signature+ collection.

Getting images into S+ allows them to be mirrored onto the Getty Images site. Being on GI means your images are available to more potential buyers. Earlier this year I had a lot of files accepted into S+. In recent months, with similar quality content I have had none accepted. It feels like Getty have changed the requirements without informing photographers. It’s hard to justify spending money on shoots when there is no guideline for acceptance into S+. Fewer files in S+ means lower royalty income.

Reason 3 – iStock is almost giving photographers work away.

In my most recent sales month I had 450 downloads of my images. That sounds ok on the surface. Dig a little deeper and we see that for 200 of those downloads I received less than US$1 per download. This is connected to the rise of subscriptions for buyers. I’m not against subscriptions and have actually written about why subs might be good – but when I received US$0.12 in royalty for a download last month that was the final straw. iStock and Getty need to rethink their approach to subs so that the image copyright owner (the photographer) might get some benefit. Currently all the benefit is with the client and the image library.

umbrellas

My personal outlook for iStock exclusive contributors remains gloomy

Reason 2 – new files are buried.

iStock recently introduced some enhanced reporting. I wrote about that in this post, iStock Contributor Statistics Progress. What the reporting does show me is that new files are not getting seen by buyers. It is very clear that the 1700+ new files I have added this year are not getting in front of buyers. iStock have recognized this by looking at issues around ‘search freshness’. This is ongoing. I’m not confident this will improve outcomes for new files as the collection is already so large. With little value coming from newer files, that makes it hard to invest in new shoots.

Reason 1 – the big one – monthly royalty income continues to fall.

Today I have over 10,300 files on iStock. In 2012, I had 4,000 files. Wonder how my royalty income compares? Today, my monthly royalty is roughly half what it was in 2012. Yes, with two and a half times more files, my royalty income is half. Income falling, new images not getting in front of buyers, and no useful stats to understand performance – I think you can see why I dropped iStock exclusivity.

So where does this leave iStock?

I don’t imagine my move to drop exclusivity will make any difference at iStock. But if my experience is replicated by others, eventually iStock will have less and less exclusive content. With less exclusive content they will only have 2 areas to compete on – price and website functionality. I expect price will be the main driver. That will be good for buyers and very bad for photographers. That’s a risky strategy for iStock and only time will tell whether they ‘win’ by selling the same content that is on other sites at low prices.

What else?

It is interesting to see other photographers making similar decisions. When I started contributing to iStock in 2008 one of my ‘heroes’ was Nicole Young. She had a great range and quality of images in her portfolio. This blog post she wrote back in 2014 sums up many of my own views – I just wish I’d come to the decision back in 2014 when she did! See Nicole’s post  Why I Canceled Exclusivity with iStock.

So, iStock contributors they are the reasons why I dropped iStock exclusivity. What is your experience? How does your monthly income compare to previous years?

 

Six Great Reminders from this Stock Photo Shoot

Regular readers of Beyond Here will know I have been shooting an extended series on Melbourne lifestyle for my stock photo portfolio with iStockphoto and Getty Images. This winter I’ve stepped up my effort in this series and am building a wide range of material. Of course, not all shoots go fantastically well – but last weekend’s was excellent and has prompted me to write about the six great reminders from this stock photo shoot.

Before I take you through the six great reminders from this stock photo shoot you may like to check out other posts related to this series. You can find them at City Stock Photo Shoot Explained and Making Good Stock Photo Shoots Exceptional.

So, let me tell you about this shoot. It was conducted early on a Saturday morning. We met at 8am on a cold but sunny winter day. First of all, we completed the model release, made payment to the model and then sat and discussed the shoot. From there we walked (and talked!) and shot various concepts around Melbourne city. And here are the six great reminders from this stock photo shoot.

Woman in Melbourne

Alicia arrived wearing a hat and scarf which communicate a strong winter theme

Great Reminder 1. Wardrobe is Really Important to Communicate a Message. For most of the shoots in this series I’ve encouraged the models to dress like they were going for a day in the city with friends. When Alicia arrived wearing a scarf and beanie it immediately communicated a winter theme. I like that it anchors these images to winter. Here in Melbourne we don’t think it gets very cold in winter, but the rest of Australia think we freeze. The wardrobe in these images help to communicate the message that it does get cold in winter, and it is still possible to have an active, vibrant outdoor life at this time of year. Nice work on wardrobe Alicia!

Great Reminder 2. Facial Expressions Can Really Make or Break Stock Images. Some models struggle to communicate a message with their facial expression. Others, like Alicia, really get this concept and can pull off a wide range of different facial expressions. This provides great variety in the images, and allows the photographer to shoot different themes with different messages. Another great job Alicia!

Melbourne laneways

Location helps communicate the essence of the city. Here we explore Melbourne laneways.

Great Reminder 3. Location Helps Capture the Essence. Melbourne is well known for its lane ways which are often full of shops, bars and cafes. Taking time to shoot in these locations helps to really capture the essence of the city. In this case, shooting in the small backstreets on a Saturday morning meant we could shoot a range of images which show Alicia exploring this part of the city. Because it was early morning there were not many people around which makes it easier to capture images without people in the background.

Great Reminder 4. Don’t Shoot All Images with the Model Smiling. Alicia has a great smile, and I encouraged her to smile more. But, some of the strongest images in this shoot came when she was looking thoughtful or pensive or bored! For those shooting stock, keep in mind that the broader range of messages you can incorporate into your images, the more likely your images are to be purchased. Encourage your model to express how they feel, but don’t shoot all your images with the model smiling.

Serious

Happy, smiley images have their place. Expand your potential market by also shooting different facial expressions.

Great Reminder 5. Exploring and Shooting Your Own City is Cool. I know the Melbourne CBD area quite well and enjoy walking around creating images which capture the essence of the city. In this shoot we walked around some areas I know well, and it is fun and challenging to find new ways to shoot in familiar areas. Don’t be afraid to explore new parts of your city, but equally, don’t be afraid to revisit familiar areas and shoot them in a different way.

Great Reminder 6. Shooting Stock Images Can be a lot of Fun. Within 20 minutes of starting this shoot, experience told me that this was going to be a successful range of images. Alicia is a very natural model. She also took interest in the images we were creating, and where we hadn’t got it quite right she was happy to re-shoot that image before we moved on. This shoot lasted 2 hours where we walked a lot, talked a lot, shot a lot, rode on the tram, and before I knew it the 2 hours was up. It was a very fun 2 hours, with a very capable model, and I now have a wide range of Melbourne lifestyle images to add to my stock portfolio.

Thanks for reading six great reminders from this stock photo shoot. I hope it is helpful for your own shoots. Best wishes.

Five Months After iStock Unification

The end of this month marks 5 months since the iStock unification with Getty Images (you can read more about that process here). Where I live in Melbourne, Australia the end of this month also marks the end of the financial year which is a good time to assess the changes at iStock. So here it is – a review, five months after iStock unification.

I’ve divided this up to consider key elements of being an iStock contributor.

Element 1 – The File Upload Process. Prior to February 2017 there were 2 main ways to upload – either directly through the iStock site or via an application called DeepMeta. I had always uploaded directly to the iStock site. Since unification with Getty Images there are now three main ways to upload – via DeepMeta, via qHero or directly into the Getty Images ESP site. I have been using qHero and find it a very easy and efficient way to submit files. I consider the upload process an improvement on the old way.

happy

qHero is an easy and efficient uploading tool

Element 2 – Key wording. Key wording your stock images can be an arduous process. I find keywording batches of files in qHero very easy and again would consider this an improvement.

Element 3 – Inspection Times. The time taken to review files have been a major step forward since the unification. As an exclusive contributor my files are often reviewed within minutes of being uploaded. In the last 5 months I can’t recall any file taking more than 12 hours to review. This is an improvement. So have these 3 elements have been an improvement – good job Getty Images and iStock! Unfortunately, that’s where the good news ends.

Element 4 – Downloads. Yes, this is what we are submitting files to microstock sites for – to have users download our images and to generate an income. My total number of uploads has increased thanks to the easy to use upload process using qHero. My download numbers have remained static. That’s a little disappointing but I’m trusting that those downloads will come. My experience is one of not improving or declining since unification.

Element 5 – Download Statistics. iStock used to offer real time reporting of downloads and royalties and the ability to request payment once per week. This was great for contributors but is unfortunately a thing of the past. Today we get payment once per month, and the reporting is vastly inferior to what was offered 5 years ago. Unfortunately whatever money was saved in the unification process has not yet been funneled into better reporting for contributors. iStock continue to advise that this is being worked on as a matter of high priority, but as at today, this remains a point of frustration for contributors. Currently this is inferior to what was offered before unification.

Market

Queen Victoria Market, Melbourne

Element 6 – Royalty Income for Contributors. This refers to my own income only, which is down on last year. That means that despite the improvements for contributors and buyers on the iStock website, my income from iStock is below where it was before unification. That might be driven by changes in the market for stock images, or more likely by the prices being charged to buyers and the corresponding royalty received by contributors. Unfortunately at this point for me, the royalty I’m achieving is below what I was achieving before unification. Many other exclusive contributors are having the same experience. I’m hopeful this situation will reverse and am focusing on contributing more unique content. Time will tell.

Are you an iStock contributor? What is your experience?

Thanks for reading Five Months After iStock Unification.

Thoughts on iStock Exclusivity in 2017

Last week I was asked by a photographer who is new to iStock what my thoughts were on becoming an exclusive photographer. Regular readers of Beyond Here would know that I have been contributing to iStock since 2008, and have been an exclusive photographer since 2010. A lot has changed in stock photography since 2010, and his question forced me to reconsider the issue. Here are my thoughts on iStock exclusivity in 2017.

Firstly, what is iStock? iStock is one of the leading microstock photography agencies. A photographer can submit images, and will receive a royalty each time one of their images is downloaded.

Money

Stock photography can generate a significant ongoing income

So, what is exclusivity on iStock? As a contributor you can choose whether you only upload your images to iStock (this is called being an Exclusive Contributor), or to submit your images to a range of different stock agencies (this is called being an Independent Contributor). Back in 2010 there were minimum criteria to meet before you could become exclusive, but today there are no minimum criteria. It’s just a matter of choosing exclusive or independent.

Why would you choose to be exclusive? For iStock, being able to promote that they have content which is only available on their site is a major selling point. To make that attractive to photographers, iStock offers a high royalty payment if your content is exclusive. For the photographer who asked me the question, he had just been approved as a contributor and so would earn 15% as an independent contributor. If he chose to become an Exclusive Contributor his royalty rate would increase to 25%. (Higher percentages are available as you become more successful up to a maximum of 45%).

Why wouldn’t you choose the higher royalty rate? You wouldn’t choose to become exclusive and earn the higher royalty rate if you were prepared to upload your content to a range of microstock sites, and if you felt this would produce a better financial outcome. While I have chosen to be an exclusive contributor at iStock, thousands of photographers choose to remain independent and submit their content to other sites as well. iStock is not the only game in town.

strategy

I suggested he upload to several sites and rethink his strategy in 6-12 months

After some deliberation, my suggestion to this photographer was that he remain independent and contribute to three other sites in the short term.

Why did I make this suggestion?

  • iStock was a dominant player in the market back in the early 2000’s. It had first mover advantage and rode the success from a large group of loyal contributors many of whom were also buyers. Since iStock was sold to Getty Images there have been numerous changes to the site and the people running iStock. While some changes are for the better, the army of loyal contributors has reduced in size. The roar of the crowd has become more of a whimper, and when the voices do rise in unison it is more often to raise concerns than to cheer for team iStock. While I don’t have market information, I expect iStock is not the major player it was 10 or more years ago.
  • Using different sites will enable him to judge what is best for him. Without knowing exactly what content he was planning to upload, I suggested he remain independent and upload to other sites too. This would enable him to figure out what is going to be the best path for him. He could reassess exclusivity in 6-12 months based on facts from his own performance on different sites.
  • One of the major benefits of iStock exclusivity in years gone by was the preferential treatment exclusive files were given in the search results. The iStock site and back end systems have gone through major changes in 2017 and it appears that exclusive content no longer gets as well placed. That reduces the benefit of being exclusive, and is reflected in my own earnings which are down from recent years.
plan

Many iStock exclusive contributors have had to rethink their plan

While my current year earnings are down, for now I’m choosing to remain an exclusive contributor at iStock. Why? It’s partly my loyalty to iStock after nearly 10 years as a contributor, and it’s definitely because I remain hopeful that iStock and Getty Images will not only realise that exclusive content is the key to their success but that they will also deliver benefits for exclusive contributors. They are my thoughts on iStock exclusivity in 2017. I hope I’m right and iStock can return to its leadership position on the back of the success of it’s exclusive contributors.

I hope “My Thoughts on iStock Exclusivity in 2017” has been useful to you. Best wishes with your stock photography journey.

Making Good Stock Photo Shoots Exceptional

As I’m writing this post for Beyond Here, iStock is going through some ‘teething’ pain in its unification with the Getty Images enterprise submission platform (ESP). The long awaited first lot of stats were delayed, were then ‘under-whelming’, and then needed clarification. What is an iStock exclusive photographer to do? I’ve decided to focus on something more positive and share a recent studio shoot. It was a shoot which went really well and so I’ve called it – Making Good Stock Photo Shoots Exceptional.

I have worked in corporate environments for more than twenty years and have developed a good sense for the type of image which will be useful in a corporate environment. For that reason, I regularly shoot business themed stock images.

Business frustration

There is strong demand for business themed images which communicate a clear message

From time to time I look for new models to work with – as was the case in this shoot. I generally do my first shoot with a new model in the studio so I can assess whether the images will be popular, and whether there is a good working relationship. That leads to knowing whether it will be worthwhile to progress to a shoot which involves higher cost (like hiring a specific venue).

For this shoot we worked in my small studio.

So what goes into making good stock photo shoots exceptional? An exceptional stock photo shoot for me is when you can produce a wide variety of effective images in a short space of time. And how many images is that? This will vary by photographer but for me, an average shoot of this type will produce 60-70 images for my stock portfolio. This specific shoot produced more than 120 – making it exceptional. Here are 5 tips to fast track you from good to exceptional.

Tip #1. Use changes of wardrobe to create different looking images. In this shoot we used 2 simple wardrobe outfits – one dark suit and one light suit. As you’ll see from the images on this post, a very simple change of wardrobe can create very different images.

Whistleblower

A simple prop like a whistle can be used to produce specific messages in your stock images

Tip #2. Use simple props to create variety and communicate a message. There are a limited number of images you can produce if you are just relying on changed facial expressions to communicate a message. Simple props can enhance the theme you are going to create. I have a range of them on hand, and generally use the props the model feels most comfortable with. You can see them in the images on this page – my glasses even suited her nicely!

Confused

I expect this type of image to do well as stock. It communicates a message and can be used in a wide variety of situations.

Tip #3. Real emotions make strong stock images. This tip comes down to the ability of the model, and the ability of the photographer to help the model express genuine emotions.

In this shoot, both the photographer and the model liked to work quite quickly. We went through a series of poses and props before we started working on images expressing frustration and confusion.

This model was really good at expressing those emotions, and so we spent a little longer than usual shooting this type of image. I expect images like these to do well as stock, as they effectively communicate a message and will be relevant for a wide variety of situations.

Inspiration

Black backgrounds can help an image stand out on a white website

Tip #4. Use Different Backgrounds to Create Variety. I shoot the majority of my studio stock images against a white background as that gives a designer the most flexibility in how they use the image. Greater flexibility means greater potential uses, and that means more downloads.

But I also shoot on different backgrounds to create different looks. In years gone by stock images were mainly being used in print and usually on near white backgrounds (the page).

Today, stock images and most extensively used online, and specifically on websites which can be any color background.

To meet this need, I’m shooting more images on black backgrounds as well, which often help the image stand out on a white website.

Tip #5. Very literal messages do work in stock photography. In the past it was often images which were subtle in communicating a message which did the best as stock images. That was mainly because they could be used in a wide variety of situations. Today, there is a growing trend for stock images which communicate a very literal message doing well. I see these used most commonly as the lead image on blog posts where the author is trying to grab a readers attention with the image so that they will continue and read the text. So, I have started to shoot stock images with very literal messages as well.

Decisions

She’s choosing love over career, a very literal message

This was a really fun, enjoyable shoot which produced a large number of images for my stock portfolio and helped me demonstrate these 5 tips. I hope these tips will help with your own stock photography projects.

If you are new to stock photography, there is an extensive number of posts on Beyond Here to help you. Here’s one to begin with, Starting in Stock Photography. Thanks for reading Making Good Stock Photo Shoots Exceptional. Happy shooting!

iStock Unification One Week Along

Photographers who contribute to the microstock site, iStock, have been going through weeks  and months of change. This culminated at the beginning of February 2017 with the ‘turning off’ of the old methods for uploading still images as part of the unification with the Getty Images site. I outlined those changes in this post. So, how is iStock unification one week along? And what do we think the future holds?

money

Contributors are all hoping these changes generate more income for the artist.

Gaining Access. As an exclusive contributor I was in the first group who were to be sent emails to gain access to ESP (Enterprise Submission Platform). Unfortunately my email didn’t arrive when promised, but I knew why. Four years ago I experimented with video, and have the grand total of 50 video clips in my portfolio. Video contributors were invited to join ESP approximately 2 years ago. (I can’t remember the exact date as I was no longer contributing videos). So Getty Images figured I already had access to ESP, when in fact I had deleted their email without ever using it.

Getting Help. So, what did I do to get help? And what can you do if you need help? There is a Facebook group for ‘iStock Exclusive Contributors’ where Brenda and Chris (who work for iStock) are actively helping contributors. I posted a note in there, and within a few hours Brenda had me sorted out and able to use ESP. What if you are non exclusive? There is another active Facebook group called ‘iStockphoto’ only. I’d recommend posting any issues in there and seeing if iStock staff or other contributors can assist.

Help

If you need Help, try the Facebook groups for iStock contributors

Uploading in the New World. There are now 3 options for uploading still images to iStock. They are to use ESP itself, to upload through Deepmeta, or to use qHero. I had always uploaded to the site directly, so in preparation for the change I researched qHero. It seemed to be a simple tool to use, and I have begun uploading using qHero.

Changes in the Upload Process. qHero is a straightforward tool to upload, keyword, and submit images. I find it easy to use and quite different to uploading to the site itself. Key benefits I see are – you only need to upload the model release once and can use it on multiple files, and you can keyword multiple files at the same time. Both these changes will save me time in the uploading process. They make it particularly easy to upload and keyword multiple files from the same shoot.

File inspection. So far 5 of the 10 batches of files I have submitted have been reviewed. The review times have been approximately 48 hours for each of these batches. This is slightly slower than the norm for exclusive contributors but has been explained by iStock as due to training needs for image inspectors.

File display. Of those 5 inspected batches none are yet visible in my portfolio. I am not alarmed by this (yet!) as the files were approved in the last 48 hours, and iStock have indicated it might be slightly longer than usual for files to become ‘live’ in portfolios. Hopefully that starts to happen late this week.

File Editing. For one of my batches the inspector asked me to update keywords. I was able to edit that detail easily within ESP itself. I’m glad to say that was a simple process. I found that at first ESP looked a bit daunting, but after some time exploring it, the tool is logical and simple to use. So don’t be overawed – once your files are within ESP, editing and updating is straightforward.

sale

I’m hopeful that the changes will bring real benefits to buyers and sellers, and iStock won’t have to resort to sales to drive traffic

What’s Next? Within ESP there is currently no download or royalty detail. The first time this data will be available is due around 20 February 2017. While you can’t see any data at the moment, you can see the framework for more detailed information than has been available in the past. That’s encouraging and I’m looking forward to that data being available.

Other comments. Overall my transition and experience of iStock Unification One Week Along has been positive. I see real benefits in the improved functionality of being able to upload and keyword batches of files from the same shoot. I typically upload about 100 files per month. In the last week I have uploaded more than 100 files for the week alone. The new tools are definitely going to make submitting and keywording content simpler.

Concerns? While it’s nice that images submitted in the ESP world have been approved already, that’s meaningless until they are available to be downloaded. I’m waiting to see how long it takes from image acceptance to image display. On a separate note, I’m optimistic about what the reporting will bring come 20 February 2017.

That’s my experience of iStock Unification One Week Along. How is your experience? Which tools are you using? Are they helping your workflow?

iStock New Beginnings Week

This week marks the end of an era and new beginnings in the stock photography world. iStock, one of the original microstock sites, is changing the back-end technology used to run its site. What does this mean for iStock contributors? Read more about the iStock new beginnings week.

If you are an active contributor to iStock you will be well aware of the changes going on with the site. You should have received several emails over the last 6 months explaining the changes, the implications, and the timelines. If you are an occasional uploader, then this brief summary might be useful.

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iStock changes in February 2017 mean contributors will need to re-plan how they upload and track performance of their files

What’s changing? iStock is ‘retiring’ its legacy uploading system and replacing it with the system used by Getty Images (and also currently used for iStock video contributors).

So what does that mean? It means that – if you have been uploading directly to the iStock site – the way you do that will change from February 2017. You will no longer upload directly to the iStock site, but instead through a Getty Images application called ESP (or Deepmeta or Qhero, more on those in the next paragraph). Between 1 and 3 February 2017 you will receive an email from iStock / Getty Images which provides details for ESP.

What if you currently upload using Deepmeta or Qhero? Many contributors use Deepmeta as their way to upload and track their files. More recently Qhero has been available as a tool to upload your images. The upload process remains unchanged for Deepmeta and Qhero.

Do you really need to know about ESP? Yes, as a contributor you do need to know about ESP. As well as being a tool to upload images, it will also be the place where you find data about downloads and royalties. So, look out for the that email this week, and make yourself familiar with the ESP tool.

What else? If, like me, you are an active iStock contributor the past month has been very frustrating. During the current changes, stats about downloads and royalties have not been available. To a degree contributors have been ‘flying blind’ in January 2017. That all ends in February 2017 when details will be available in ESP. Here’s hoping it is a smooth transition and a success.

Thanks for reading iStock new beginnings week. I hope it goes smoothly for you and that the new world is an improvement for both contributors and buyers.

Changes to iStock Royalty Payments

iStock is one of the large players in the microstock photography market, an industry where thousands of photographers are earning an income from their images. During October 2016, iStock announced changes to iStock royalty payments most of which come into effect in 2017. (At the same time, iStock are making changes to the technology they use and the tools and reporting they provide to contributors). In this post, I look at the changes to iStock royalty payments.

man with piggy bank

iStock royalty changes need to reflect the growth of subscriptions in microstock

Why Change? The microstock photography market has changed very significantly in the last 5 years, which has meant iStock needs to change it’s royalty payment structure to reflect the industry’s new realities. For iStock itself, the biggest change has been a movement away from ‘credit downloads’ to the ‘subscription’ model.

iStock was initially built on the credit download model – where a customer would purchase credits and then redeem those credits when they bought images. The subscription model has superseded the credit model for most frequent customers.

Under the subscription model, a customer purchases a monthly subscription with a limit on the number of images that can be downloaded in that month. For example, a customer purchases a subscription which allows them to download 100 images per month.

Until now, iStock’s royalty system for paying contributors has not kept pace with the change in the industry.

So what’s changing and what does it mean? The changes are in four different areas.

Change 1 – Redeemed Credits. The redeemed credit system was introduced to encourage contributors to continue to upload fresh, relevant content. It was based only on ‘credit downloads’ and so has not been effective in recent years (if ever!) The redeemed credit system is being replaced by a revised system which recognizes all types of sales, not just credit sales. The good news is – all sales will be recognized. The bad news is the system and targets have not been announced yet. iStock have advised that contributors will start 2017 on the same royalty level as they finish 2016, and that the targets will be announced before the end of the year.

In summary, we will have to wait and see what the system and targets look like.

Change 2 – Exclusive Royalty Rates. This is a change without much change. Exclusive contributors currently earn between 25% and 45% royalty rate depending on which tier they have achieved under the redeemed credits system.

This royalty structure stays the same. The change is that all downloads will be recognized and that Signature+ collection downloads will count double. The impact for an exclusive contributor will depend on the system that replaces redeemed credits – so again, this is a case of wait and see.

After these changes, all downloads will be recognized (good), and it will be helpful to have files in the Signature+ collection.

quit

Non exclusive contributors will not like the 15% flat royalty rate

Change 3 – Non Exclusive Royalty Rates. From later this week (25 November 2016) royalty rates for non exclusive contributors move to a flat 15%. Previously the minimum you could earn was 15% – and you could earn more by meeting the redeemed credit targets.

This change will be negative for non exclusive contributors – 15% is less than many were previously receiving, and is less than is available on other microstock sites. I would expect that some non exclusive contributors will stop contributing new images to iStock – and I expect this is an outcome iStock is happy with.

They are looking to encourage exclusive content so that they can compete with other agencies based on the content they provide (in addition to the functionality of the site and price).

For non exclusive contributors – since I published this post iStock have changed the implementation dates. The move to 15% flat commission for non exclusive contributors will now happen on 23 December 2016 for subscription downloads, and 1 January 2017 for credit downloads. (Edited by Craig Dingle on 24 November 2016).

Change 4 – Subscription Download Rates. Until now, subscription downloads have paid a flat fee to the contributor. For me as an exclusive contributor, that has been predominantly US$0.75 for files in the Signature collection and US$2.50 for files in the Signature+ collection.

This flat fee is being replaced by a ‘price per file’ system where the exact amount will vary based on the number of downloads a client makes and the price they paid for the subscription. In some ways, this makes it less transparent but I like that the contributors interests and iStock’s interests become aligned in this process. The contributor will share in the rewards with iStock. The exact impact on a contributors income will be seen in the next few months.

So what does this all mean? The changes to iStock royalty payments are recognition that the current system is not working effectively given the industry move to a subscription driven model. In that sense, change is good.

The changes announced significantly favor exclusive contributors over non-exclusives which will force some contributors to make a choice which camp they would like to be in.

Overall, I am encouraged that iStock are adjusting their royalty structures to reflect the new realities of the industry. If anything, it is a bit late, but I am optimistic that 2017 will bring stronger returns from iStock.