Tag Archives: iStockphoto

Sneak Preview New Stock Photography Site

Happy 2018 to all Beyond Here readers! I hope you’ve had an enjoyable time over Christmas and New Year and are ready for the photography year ahead. Let’s start 2018 with a sneak preview of a new stock photography site.

What’s this all about?

Regular readers of Beyond Here will know I am a big fan of the stock photography model. A well planned and executed shoot can generate the photographer an income for many years into the future (read Why I Shoot Stock to catch up on some of this thinking). But stock photography has changed. I was an exclusive contributor with iStockphoto for nearly 8 years before deciding that the exclusive model was not working for me (see Why I Dropped iStock Exclusivity). I was investing more into each shoot, and seeing lower royalties per download. That’s not a recipe for success unless your download numbers are growing very strongly.


Woman and tram

Melbourne Stock Photos is a niche site providing specific content

So Where to From Here?

As part of my decision to drop iStock exclusivity I considered where iStock seemed to be heading. Quality standards have dropped. Large numbers of files are coming in. High quality images are getting lost among thousands of low quality images.

That strikes me as providing a great opportunity for an image library that goes in the opposite direction, swims against the tide of low quality images, and instead maintains high quality standards. (It makes me think of the success that Stocksy is having with a high quality model.)

What does the current state mean for microstock photography customers?

Microstock customers are spending a long time searching through thousands of images to find the ones they need. They are swamped with low quality images. Image buyers are spending more time looking for what seems like the needle in the haystack. They can’t be sure the image is of good quality or even in focus.

So what about the new stock photography site?

The points above have prompted me to build an image library.

We’ve been working on it for the last quarter and will launch in the next few weeks. You can find it at Melbourne Stock Photos. It is a niche site specializing in lifestyle images of Melbourne, Australia. We are aiming for it to be the high quality source of Melbourne lifestyle images. It will save customers time searching through thousands of images at microstock sites.

Customers will be able to request specific content. In a radical, old fashioned way, they can email or call with content requests. They can have a relationship with Melbourne Stock Photos and not just a transaction. We’re going to partner with our customers to provide the content they need, and save them hours hunting around on microstock sites.

Our launch content has a small number of images. We have a small team of photographers shooting new material and will build our content month by month. Melbourne Stock Photos will never compete on scale or breadth with the large stock photo sites, but it will provide a specialist site with high quality content.

Melbourne is a fabulous city and it should have a fabulous image library to help promote it to the world. Melbourne Stock Photos is aiming to be that library.

Thanks

Thanks to Nicola, Tim, Teri, Julie, CK, and Greg for the skills and experience they’ve brought to this adventure already. Special thanks to Alison for leading the IT work – she’s been critical to getting us this far!

Your Sneak Preview

We will be launching the site in the next few weeks. I wanted to give Beyond Here readers a sneak preview of the new stock photography site. Go ahead and check out Melbourne Stock Photos. I’d welcome any comments, feedback, or suggestions. Here’s to a great 2018!

iStock Increasing Targets for 2018

In late 2017 I decided to give up my iStock exclusive status. That means I now receive a lower royalty rate from my sales on iStock, but I am able to make my images available through other sites. I outlined my rationale in this post.

The royalty rate that iStock exclusive contributors receive is based on their previous year results. The more your files are downloaded the higher royalty rate you receive. In December 2017, the new targets have been announced and you might not be suprised – iStock is increasing targets for 2018.

table of rates

I’ll focus on the photo information as I don’t contribute illustrations and have not submitted any new videos in the last 3 years,

So what does this information mean?

Firstly, as soon as you become an Exclusive artist you will receive a 25% royalty from your sales. Once you pass 550 downloads for the year, you will increase to 30%. That is a straightforward target if you have a reasonable sized portfolio. Then it starts to get hard. To move up to a 35% royalty you need to have 5,500 of your files downloaded. How hard is that? I have a portfolio of 10,000 images and will finish 2017 with around 4,300 downloads. So 5,500 is going to be difficult for most contributors. And from there the targets sky rocket. To achieve 40% royalty you need 22,000 downloads and to reach 45% you need 330,000 downloads. I would expect very few contributors are at these levels.

How does this compare to the previous years levels?

Achieving the 30% level is straightforward, so the key here is the 35% target. 5,500 downloads is a 10% increase on this years target.

What’s the context?

iStock recently announced that it has added 9.6 million files to it’s database in 2017. That’s likely to be dominated by photos (although iStock does accept other files as well).

How likely is success?

If you are striving to reach the 35% level you will need to achieve 5,500 downloads in an environment where there is a large increase in the number of files available. That is going to make success very difficult.

What to Do?

For a contributor to succeed in this environment they have 3 choices:

  1. Produce very high volumes of images to continue to grow income
  2. Produce very unique images so the influx of other contributors files doesn’t significantly impact them
  3. Look for other alternatives

These announcements from iStock reinforce my view that we are going to see the gradual decline of the micro stock libraries in favor of niche image libraries. Why? In niche libraries the customers will save time by only searching through relevant content, and contributors will be able to get higher royalties per download. I outlined those thoughts in 5 Stock Photography Predictions for 2018.

Plenty of iStock exclusive contributors will stick with the model they know despite iStock increasing targets for 2018. I won’t be one of them. What about you?

5 Stock Photography Predictions for 2018

As 2017 draws to a close I have been giving thought to what the new year will bring in the fast changing world of stock photography. Stock photography makes up a considerable portion of my business, and it’s a part of the industry which has changed significantly in the last 5 years. It’s now possible to shoot stock images on your phone and upload them to your image library immediately. There’s options to shoot news worthy current events and upload them while the event is still happening. And there’s the inevitable decline of studio shots on a plain white background (thank goodness!). I’ve wrapped up my thoughts into 5 Stock Photography Predictions for 2018 and outlined what we, as photographers, can do to make the most of these trends.

Prediction #1. The Major Image Libraries are going to Continue to Compete on Scale and Price.

When I say the major image libraries, I’m referring to the big microstock players like iStockphoto, Shutterstock, Dreamstime and Adobe. Their business models are built around offering a huge number of files in one place.

SelfieFor customers, this can be good as they can get all of their image needs in one place. For photographers, it can be very difficult to make your images show up in this vast sea of high volume and low quality images.

Photographers who want to compete using the major microstock libraries to distribute their images will need to keep production costs low and volumes very high. (That sounds like a path to hard work and limited creativity to me).

Prediction #2. Subscription Programs are Going to Continue to Drive Prices Down.

Subscriptions have major benefits for image libraries. With the customer paying the same amount per month, the image library can accurately predict their income in future months. And of course if the customer doesn’t use all of their subscription for the month, most libraries are keeping the customers money and not having to pay a royalty to photographers for that month. That can make it a profitable business for the image libraries.

Subscriptions are very attractive to image libraries and they compete aggressively, particularly to win large clients. Unfortunately subscriptions have also driven down the royalty received per download by photographers.

For the photographer to do well financially in this model – again they will need to keep production costs down and volumes very high. Urrrggghhh.

Prediction #3. Customers are Going to Demand a Better Solution

Predictions #1 and #2 are an extension of the current trends in the stock photography market. It is leading to an influx of ‘low production value’ images. And that influx is in high volumes. Photographers are adding more images in the hope of making up for the reduced royalty per download.

santa hat

Customers are no longer looking for generic images

So where’s this all heading? It is making it harder and harder for customers to find the type of image they need in a short time period. They are getting frustrated with the amount of time it takes to find the image to meet their needs. It’s only going to get worse as the large libraries pass 15 million, then 20 million, then 25 million files.

I’m predicting we will see continued frustration for customers, leading to them looking for alternative solutions.

Prediction #4. There Will be Growing Demand for Authentic Stock Images

What do I mean by ‘authentic stock images’? Several years ago there was a time when a ‘generic’ stock image was enough for a buyer. A generic image would help tell their story. We are seeing those days rapidly pass, with much less demand for studio shots on a white background. What are we seeing instead? We are seeing demand for ‘real life’ settings and ‘real life’ people. We are talking about much less of ‘beautiful models in studios’ and much more ‘everyday people in everyday situations’. I recently heard a saying which sums up this trend – less perfection, more authenticity.

What can photographers do to capitalize on this? Shoot images which communicate ‘less perfection, more authenticity’ and you’ll see your downloads grow.

Prediction #5. The Rise of the Niche Image Library

Prediction #3 says customers are going to look for alternative solutions to their image buying needs. They no longer want to wade through thousands of images to find the one they need. And unfortunately, the major libraries have a lot invested in their current solutions. I predict we are going to see customers, in growing numbers, rejecting those solutions and looking elsewhere.

And where will that be? It will be with niche image libraries. Libraries which don’t offer every image type – but they do offer high quality, relevant images for their niche.

What type of niche am I talking about? It could be anything. It could be country specific. I have started uploading my own files to a library which specializes in Australian content – you can read more about my rationale for moving away from the microstock sites here. It could be industry specific (like tradespeople, or mining, or healthcare). It could be content specific (like wildlife photography).

And these libraries will charge higher prices than the large microstock players do.

Coffee shop

Less perfection, more authenticity. Real people in real situations.

How will niche libraries justify higher prices? By saving customers time in looking for the images they need. Customers will save time using multiple websites from niche libraries. They’d rather do that than spending hours wading through pages and pages of images with the large microstock players. And with higher prices come higher royalties for photographers. And with higher royalties comes more money to invest in shoots, which leads to greater creativity, which leads to better images.

Ultimately it will lead to niche libraries having unique and superior content to the big volume libraries.

How can photographers benefit from this prediction? I’m convinced that niche players and higher prices are the way forward. Photographers would do well to research who those niche libraries are and begin a relationship with them. If you shoot wildlife images, start looking at the niche wildlife libraries. If you shoot urban lifestyle images, look at niche libraries that specialize in this content. You get the idea.

As an aside – how might the major microstock players benefit from this trend? They could be the source of disruption to their own business! Rather than wait for a niche player to grow and get traction, the major players could start niche libraries themselves. Much like the major airlines launched ‘low-cost’ off shoots in the late 1980’s, the major image libraries have the expertise and resources to start the niche libraries themselves. (If you are a Getty Images executive reading this – remember you heard it here first! From one bloke down at the bottom of the world in Melbourne, Australia. Your choices are to watch others do this, or lead the change. Be bold. Disrupt your own business model).

2018 is going to be another challenging year in stock photography. Thanks for reading 5 Stock Photography Predictions for 2018. We’ll check back in 12 months and see how accurate they were! Happy shooting.

 

Why I Dropped iStock Exclusivity

This year has been one of big change at leading microstock site iStockphoto. I’ve written about that in many posts. On my recent holiday, as I planned for the future of my business, I had to rethink my position with iStock. That has lead me to cancelling my exclusive contributor status. Here is why I dropped iStock exclusivity.

It is never just one thing which leads to a decision like this. Here are the 5 reasons, starting with number 5 and building to number 1.

palace

Next year will bring a new dawn in the stock photo side of my business

Reason 5 – iStock does not provide photographers with up to date, easy to use statistics.

What am I talking about? I’m really talking about live sales data so that photographers can see what is selling at the time it sells. It is frustrating to wait until the monthly sales report to see what is popular with buyers. If sales were growing strongly and I had faith this would improve, then this alone is not a big deal. But I don’t have that faith and it’s annoying not to have live data.

Reason 4 – it is harder and harder to get images into the Signature+ collection.

Getting images into S+ allows them to be mirrored onto the Getty Images site. Being on GI means your images are available to more potential buyers. Earlier this year I had a lot of files accepted into S+. In recent months, with similar quality content I have had none accepted. It feels like Getty have changed the requirements without informing photographers. It’s hard to justify spending money on shoots when there is no guideline for acceptance into S+. Fewer files in S+ means lower royalty income.

Reason 3 – iStock is almost giving photographers work away.

In my most recent sales month I had 450 downloads of my images. That sounds ok on the surface. Dig a little deeper and we see that for 200 of those downloads I received less than US$1 per download. This is connected to the rise of subscriptions for buyers. I’m not against subscriptions and have actually written about why subs might be good – but when I received US$0.12 in royalty for a download last month that was the final straw. iStock and Getty need to rethink their approach to subs so that the image copyright owner (the photographer) might get some benefit. Currently all the benefit is with the client and the image library.

umbrellas

My personal outlook for iStock exclusive contributors remains gloomy

Reason 2 – new files are buried.

iStock recently introduced some enhanced reporting. I wrote about that in this post, iStock Contributor Statistics Progress. What the reporting does show me is that new files are not getting seen by buyers. It is very clear that the 1700+ new files I have added this year are not getting in front of buyers. iStock have recognized this by looking at issues around ‘search freshness’. This is ongoing. I’m not confident this will improve outcomes for new files as the collection is already so large. With little value coming from newer files, that makes it hard to invest in new shoots.

Reason 1 – the big one – monthly royalty income continues to fall.

Today I have over 10,300 files on iStock. In 2012, I had 4,000 files. Wonder how my royalty income compares? Today, my monthly royalty is roughly half what it was in 2012. Yes, with two and a half times more files, my royalty income is half. Income falling, new images not getting in front of buyers, and no useful stats to understand performance – I think you can see why I dropped iStock exclusivity.

So where does this leave iStock?

I don’t imagine my move to drop exclusivity will make any difference at iStock. But if my experience is replicated by others, eventually iStock will have less and less exclusive content. With less exclusive content they will only have 2 areas to compete on – price and website functionality. I expect price will be the main driver. That will be good for buyers and very bad for photographers. That’s a risky strategy for iStock and only time will tell whether they ‘win’ by selling the same content that is on other sites at low prices.

What else?

It is interesting to see other photographers making similar decisions. When I started contributing to iStock in 2008 one of my ‘heroes’ was Nicole Young. She had a great range and quality of images in her portfolio. This blog post she wrote back in 2014 sums up many of my own views – I just wish I’d come to the decision back in 2014 when she did! See Nicole’s post  Why I Canceled Exclusivity with iStock.

So, iStock contributors they are the reasons why I dropped iStock exclusivity. What is your experience? How does your monthly income compare to previous years?

 

iStock Contributor Statistics Progress

This year has been one of significant change for one of the leading microstock companies iStockphoto. Having been owned by Getty Images for several years, a lot of the functionality and backend processes have been integrated into Getty Images this year. You can read more about that in these posts – iStock Unification One Week Along and Five Months After iStock Unification. One item that had been outstanding was iStock contributor statistics. In this post I update the iStock contributor statistics progress.

iStock had recognized the need for improved contributor statistics and had committed to delivering something by the end of September 2017. After a very humorous countdown to the big date in the contributor forums, iStock did deliver shortly before the end of the month.

So, if you are an iStock contributor where do you find your contributor statistics?

Head over to ESP (this is the Getty Images contributor site. ESP stands for Enterprise Submission Platform) and log in. Then look for the “My Performance” area and click on the heading which reads “Content Statistics”. Right, now you are in.

Money

Better iStock contributor statistics should lead to better outcomes for photographers, customers, and iStock

What will you find?

Once you enter the Content Statistics area you will find 3 pieces of information for your files based on activity on iStock and Getty Images in the last 30 days. They are:

  1. Views. This is the number of times an asset has been viewed on the asset details page by a registered user.
  2. Interactions. This is the number of times an asset has been added to a board by a registered user.
  3. Countries. This is the number of times an asset has been viewed on the asset details page and added to a board from registered users in a specific country.

What Did I Find?

I have found that the statistics provided are interesting but not particularly useful.

Views tells me what are potential buyers looking at. I have over 10,000 images on iStock and was surprised to find that one photo has 3 times more views than any other individual file. It is an image which has been downloaded many times, and is one I shot 5 years ago. It’s nice to see it is standing the test of time, but disappointing that other files (particularly more recent work) are not receiving more views.

The interactions again is interesting, and I can make assumptions about files being added to a board to be considered and potentially downloaded in the future. That said, the number of files being added to boards is a tiny fraction of my total monthly downloads. That suggests buyers aren’t using boards extensively, and so perhaps it is not giving much insight at all to future downloads.

The countries section gives some insight into where buyers who are interested in your content are based. For my account the top 2 countries were Australia and the United States. I live in Australia, and a lot of my content is Australian, so I expected it to be the highest ranked country. The US is the world’s largest stock photo market and so I expected it to be the second largest. So I really didn’t learn anything new here.

anger

Unfortunately iStock contributor statistics continue to be a source of frustration for contributors

Conclusions

The updated iStock contributor statistics are disappointing and contributors reaction to them indicate I’m not the only one who feels this way. There was no real insight from the data which has been delivered, and no progress towards getting real time data on downloads. Unfortunately contributors still need to wait for their monthly reporting statistics to see what has actually been downloaded and how much royalty the photographer will receive.

Concerns

For my portfolio the statistics have provided confirmation for me that recently uploaded files are not receiving many views. This makes it difficult to justify investment in higher production shoots if the files are not being seen. iStock have recognized this by communicating with contributors that ‘search freshness’ is an issue and they are putting in place some ‘test and learn’ activity to see if it can be improved.

Take out

My personal take out is that Getty and iStock are not really taking contributor statistics seriously. They have delivered something, but it doesn’t enable me as a contributor to get more insight and to be able to turn that into shoots which have greater sales potential.

For long time iStock contributors like me, we can remember when there was real time download and royalty reporting. One contributor summed it up beautifully in a Facebook group post where he said “We used to have real time stats. Everyone loved it. It had to go …”

How are the iStock contributor statistics working for you?

 

4 Lessons from this Month’s Stock Photo Sales

I have written extensively about stock photography for Beyond Here, and it continues to be a core part of my photography business. I shoot a lot and often have several stock photo series on the go at once. As a contributor to iStockphoto sales are reported once a month (around the 20th of each month) and payment is also made once per month (by the 25th). We are now near the end of August 2017 and so I’ve just received sales reports and payment for July 2017. July is often a fairly weak month (read this post on What is the Summer Slowdown in Stock Photography) but this year July has been my second best month of the year. Why would that be? I’ve done some analysis and here are 4 lessons from this month’s stock photo sales.

Let’s look at the analysis first.

graph

51% of my iStock sales generated a royalty of less than USD $1 each

For the month of July you can see that I had a lot of downloads where the royalty I received was very small. For just over half of my downloads (51% to be precise) the royalty I received for the client licencing my image was less than USD $1. It’s scary how little the photographer makes from these downloads. For 30% of my downloads I received between USD $1 and $5. For 10% of the downloads I received a royalty of USD $5 – $20, for 4 downloads I received a royalty between USD $20 and $100, and for 2 downloads I received a royalty of more than USD $100.

graph

Royalty income of between $5 and $20 per download generated one third of total royalties

When we turn that into total revenue you can see that the 51% of downloads which generate a royalty of less than $1 combine to add up to just 6% of my total royalty income for the month. And at the other end of the spectrum, 2 large sales account for more than 10%.

When we combine these, you get the picture below.

graph

Royalties of over $5 represented 13% of total downloads, but 70% of total royalties

So what does this all mean? And what are the 4 lessons from this month’s stock photo sales?

Lesson 1 – Expect volatility in your monthly stock photo income.

A few large sales had a significant impact on my royalty income for the month. Without those larger sales July would have been very mediocre. Unfortunately those larger sales don’t happen every month, and so there is going to be a lot of volatility in monthly royalty income. The larger and more diverse your portfolio is, the less volatility you will have. And a smaller portfolio with a narrower range of content is likely to have much higher volatility.

I have more than 10,000 images in my portfolio and still experience a lot of volatility.

Lesson 2 – Higher value sales do still happen

My highest royalty from an individual sale this month was USD $114. That is a good royalty from the sale of just one file. I’d prefer if these types of royalties occurred more often but it is nice to know they still happen.

Lesson 3 – Larger sales happen in unique collections

My larger sales this month all happened through the Getty Images website rather than the iStockphoto site or partner program sites. To get images onto the Getty website I upload through iStockphoto and nominate them into the Signature+ collection. If they are approved in the Signature+ collection they are automatically mirrored onto the Getty website. So getting more images into Signature+ is important for generating higher value sales.

Lesson 4 – There’s no money to be made at the low price, high volume end of the market

51% of my total sales this month generated very little income. Most of those sales were of very generic imagery where there is high demand but also high supply. While it’s nice to have your work downloaded, my experience is that there is no money to be made in low price, high volume generic images. I’m going to continue to focus on unique imagery and leave this end of the market to others.

It was nice to have a strong royalty income month in July. I hope the 4 lessons from this month’s stock photo sales are helpful in your own stock photography journey. Keep shooting!

 

Getty Launches Custom Content Briefs

In July 2017 many Getty and iStock photographers were advised of a new initiative – Custom Content briefs. This was positioned as a new way for photographers who currently submit to Getty and iStock to earn income.

What are Custom Content Briefs?

According to the communication from Getty “there’s a fast-growing market for brand imagery that is shot for clients on demand, but which is very different from a traditional commissioned shoot. With our vast customer base and your talent, we’re in a unique position to lead this rising market and grow revenue and royalties”.

Getty will send briefs to select contributors stating that it is for Custom Content. Again, directly from the Getty communication “the brief will explain the content need and any tips that could help”.

What are we likely to see in the Custom Content briefs? and what do I think?

The Getty brief says customers are asking for:

“Simple, easy to shoot, highly relevant topics. The content is meant to be loose and authentic, so making the images should be fast and easy.” This sounds just like the modern trend in stock photography. Less in the studio on a white background, and more with real people engaged in authentic activity. Nothing really new here.

Melbourne, Australia

Custom Content briefs are likely to want real people and authentic settings

“Customers come to us looking for large sets of imagery, in a variety of styles, on a specific theme or subject that fits their brand.” Ok, this is starting to sound different to the imagery Getty and iStock are known for. As a stock photographer I would typically try to shoot a wide variety of content in a single shoot. I wouldn’t necessarily be trying to shoot what this outline asks for. I can see the business need here. It’s not likely to be met by current stock libraries and represents an opportunity to get a better outcome for the customer.

“They often have very specific needs, for example that the images contain their product or are taken in specific countries or cities.” There are lots of stock briefs requesting content from specific locations, so that element is not new. But including their products is very new. Previously I would have avoided showing any branded product (so that it could be approved to be part of the main iStockphoto royalty free collection).

They typically want the imagery cleared for commercial use (released).” This is normal practice for stock photography, and makes sense here as the customer is likely to be a business who will want to use the images in a commercial context.

“They want to license this imagery exclusively.” Again this is new ground for Getty and iStock. The model of stock photography has traditionally been low prices and images which will be bought by multiple customers. In this case they are saying that the customer will purchase exclusive rights for the images.

Man in Melbourne

Custom Content briefs seem to be a form of crowd sourced contract work

So what’s the concept here?

The idea of Custom Content briefs seems to be a hybrid of crowd sourced contract work. This type of content would not have previously been met by image libraries, and a client would have had to contract a photographer to shoot this imagery. Getty’s Custom Content briefs look like they are trying to marry their relationship with a large number of clients, with their relationship with a large number of photographers for mutual benefit.

If it is successful, the client, photographer, and Getty are all likely to benefit. And equally, photographers who were previously shooting this content on contract to the client will be the losers. Their corporate client will be partnering with Getty and their photographer community, and no longer directly with the photographer.

In many ways, this concept is similar to the model operated by ImageBrief. For details, please see this earlier post on Beyond Here New Ways to Sell Your Images.

How will submissions work? and where will the images be displayed?

When responding to a brief, photographers will upload content through the Getty Images portal ESP. I see what Getty are thinking here, they will leverage their existing technology capability to open up a new market. From the photographers point of view this is straight forward as they are already familiar with ESP for their stock content uploads. They just need to add the brief code to the upload process so that Getty know it is content in response to the brief.

Where will the content be displayed? This is where things change. Instead of displaying on the Getty or iStock site for clients to purchase, these images will be “routed to the customer to review“.

If the customer buys your content – great – the photographer will earn an income. One point which Getty have not yet clarified for photographers is whether ‘unsuccessful’ content submissions can then be used in stock portfolios (if the images meet the criteria).

What’s the financial incentive for photographers?

Getty’s communication indicates “pricing will range based on the volume of images being requested by the customer – we expect to have a licence fee of between $200 and $400 per image.” And what will photographers get? “You will receive your standard royalties (in the case of iStock Exclusives this will be your iStock tiered rate).”

Those iStock exclusive tiered rates are from 25% to 45%.

If we take a rate in the middle (35%) that means iStock Exclusive contributors can expect to earn between $70 and $140 per image. (Getty have not advised the currency but we can safely assume they are talking about US dollars given they are a US based company).

Business woman

Early feedback from iStock photographers says they are skeptical about the potential financial return

What is the early feedback on the concept?

Taking a small sample of iStock photographers – those contributing to the iStock / Getty community forums – the initial feedback is largely negative. Most have a view that earnings per image won’t justify the time, money and effort to invest in the shoot.

Can the concept work?

I’m a glass half full person, and I would say that yes, the concept can work. It appears to be working for ImageBrief and their clients, and it can work for Getty too.

From my perspective, making the concept work will depend on Getty making sure the right clients are using Custom Content briefs.

I would see a client wanting just one image and wanting to pay $300 will not work as the photographer will receive between $75 and $135 depending on their royalty rate. From my own point of view I expect my stronger stock files to produce more income than this and so would choose to shoot stock ahead of Custom Content briefs.

However, if a client wants 25 images at $200 each that’s a $5000 shoot for which the photographer would receive between $1250 and $2250. Depending on the quality of the brief I would consider shooting to a brief that offered this potential return. I would be even more likely to if any ‘unsuccessful’ images (ie not bought by the client) could then be used in my stock portfolio.

So?

Getty intends the first Custom Content briefs to be issued soon. Time will tell whether the concept will work, but I have a view that it can. Do you share that view? Do you plan to shoot for Custom Content briefs?

Six Great Reminders from this Stock Photo Shoot

Regular readers of Beyond Here will know I have been shooting an extended series on Melbourne lifestyle for my stock photo portfolio with iStockphoto and Getty Images. This winter I’ve stepped up my effort in this series and am building a wide range of material. Of course, not all shoots go fantastically well – but last weekend’s was excellent and has prompted me to write about the six great reminders from this stock photo shoot.

Before I take you through the six great reminders from this stock photo shoot you may like to check out other posts related to this series. You can find them at City Stock Photo Shoot Explained and Making Good Stock Photo Shoots Exceptional.

So, let me tell you about this shoot. It was conducted early on a Saturday morning. We met at 8am on a cold but sunny winter day. First of all, we completed the model release, made payment to the model and then sat and discussed the shoot. From there we walked (and talked!) and shot various concepts around Melbourne city. And here are the six great reminders from this stock photo shoot.

Woman in Melbourne

Alicia arrived wearing a hat and scarf which communicate a strong winter theme

Great Reminder 1. Wardrobe is Really Important to Communicate a Message. For most of the shoots in this series I’ve encouraged the models to dress like they were going for a day in the city with friends. When Alicia arrived wearing a scarf and beanie it immediately communicated a winter theme. I like that it anchors these images to winter. Here in Melbourne we don’t think it gets very cold in winter, but the rest of Australia think we freeze. The wardrobe in these images help to communicate the message that it does get cold in winter, and it is still possible to have an active, vibrant outdoor life at this time of year. Nice work on wardrobe Alicia!

Great Reminder 2. Facial Expressions Can Really Make or Break Stock Images. Some models struggle to communicate a message with their facial expression. Others, like Alicia, really get this concept and can pull off a wide range of different facial expressions. This provides great variety in the images, and allows the photographer to shoot different themes with different messages. Another great job Alicia!

Melbourne laneways

Location helps communicate the essence of the city. Here we explore Melbourne laneways.

Great Reminder 3. Location Helps Capture the Essence. Melbourne is well known for its lane ways which are often full of shops, bars and cafes. Taking time to shoot in these locations helps to really capture the essence of the city. In this case, shooting in the small backstreets on a Saturday morning meant we could shoot a range of images which show Alicia exploring this part of the city. Because it was early morning there were not many people around which makes it easier to capture images without people in the background.

Great Reminder 4. Don’t Shoot All Images with the Model Smiling. Alicia has a great smile, and I encouraged her to smile more. But, some of the strongest images in this shoot came when she was looking thoughtful or pensive or bored! For those shooting stock, keep in mind that the broader range of messages you can incorporate into your images, the more likely your images are to be purchased. Encourage your model to express how they feel, but don’t shoot all your images with the model smiling.

Serious

Happy, smiley images have their place. Expand your potential market by also shooting different facial expressions.

Great Reminder 5. Exploring and Shooting Your Own City is Cool. I know the Melbourne CBD area quite well and enjoy walking around creating images which capture the essence of the city. In this shoot we walked around some areas I know well, and it is fun and challenging to find new ways to shoot in familiar areas. Don’t be afraid to explore new parts of your city, but equally, don’t be afraid to revisit familiar areas and shoot them in a different way.

Great Reminder 6. Shooting Stock Images Can be a lot of Fun. Within 20 minutes of starting this shoot, experience told me that this was going to be a successful range of images. Alicia is a very natural model. She also took interest in the images we were creating, and where we hadn’t got it quite right she was happy to re-shoot that image before we moved on. This shoot lasted 2 hours where we walked a lot, talked a lot, shot a lot, rode on the tram, and before I knew it the 2 hours was up. It was a very fun 2 hours, with a very capable model, and I now have a wide range of Melbourne lifestyle images to add to my stock portfolio.

Thanks for reading six great reminders from this stock photo shoot. I hope it is helpful for your own shoots. Best wishes.

Five Months After iStock Unification

The end of this month marks 5 months since the iStock unification with Getty Images (you can read more about that process here). Where I live in Melbourne, Australia the end of this month also marks the end of the financial year which is a good time to assess the changes at iStock. So here it is – a review, five months after iStock unification.

I’ve divided this up to consider key elements of being an iStock contributor.

Element 1 – The File Upload Process. Prior to February 2017 there were 2 main ways to upload – either directly through the iStock site or via an application called DeepMeta. I had always uploaded directly to the iStock site. Since unification with Getty Images there are now three main ways to upload – via DeepMeta, via qHero or directly into the Getty Images ESP site. I have been using qHero and find it a very easy and efficient way to submit files. I consider the upload process an improvement on the old way.

happy

qHero is an easy and efficient uploading tool

Element 2 – Key wording. Key wording your stock images can be an arduous process. I find keywording batches of files in qHero very easy and again would consider this an improvement.

Element 3 – Inspection Times. The time taken to review files have been a major step forward since the unification. As an exclusive contributor my files are often reviewed within minutes of being uploaded. In the last 5 months I can’t recall any file taking more than 12 hours to review. This is an improvement. So have these 3 elements have been an improvement – good job Getty Images and iStock! Unfortunately, that’s where the good news ends.

Element 4 – Downloads. Yes, this is what we are submitting files to microstock sites for – to have users download our images and to generate an income. My total number of uploads has increased thanks to the easy to use upload process using qHero. My download numbers have remained static. That’s a little disappointing but I’m trusting that those downloads will come. My experience is one of not improving or declining since unification.

Element 5 – Download Statistics. iStock used to offer real time reporting of downloads and royalties and the ability to request payment once per week. This was great for contributors but is unfortunately a thing of the past. Today we get payment once per month, and the reporting is vastly inferior to what was offered 5 years ago. Unfortunately whatever money was saved in the unification process has not yet been funneled into better reporting for contributors. iStock continue to advise that this is being worked on as a matter of high priority, but as at today, this remains a point of frustration for contributors. Currently this is inferior to what was offered before unification.

Market

Queen Victoria Market, Melbourne

Element 6 – Royalty Income for Contributors. This refers to my own income only, which is down on last year. That means that despite the improvements for contributors and buyers on the iStock website, my income from iStock is below where it was before unification. That might be driven by changes in the market for stock images, or more likely by the prices being charged to buyers and the corresponding royalty received by contributors. Unfortunately at this point for me, the royalty I’m achieving is below what I was achieving before unification. Many other exclusive contributors are having the same experience. I’m hopeful this situation will reverse and am focusing on contributing more unique content. Time will tell.

Are you an iStock contributor? What is your experience?

Thanks for reading Five Months After iStock Unification.

Thoughts on iStock Exclusivity in 2017

Last week I was asked by a photographer who is new to iStock what my thoughts were on becoming an exclusive photographer. Regular readers of Beyond Here would know that I have been contributing to iStock since 2008, and have been an exclusive photographer since 2010. A lot has changed in stock photography since 2010, and his question forced me to reconsider the issue. Here are my thoughts on iStock exclusivity in 2017.

Firstly, what is iStock? iStock is one of the leading microstock photography agencies. A photographer can submit images, and will receive a royalty each time one of their images is downloaded.

Money

Stock photography can generate a significant ongoing income

So, what is exclusivity on iStock? As a contributor you can choose whether you only upload your images to iStock (this is called being an Exclusive Contributor), or to submit your images to a range of different stock agencies (this is called being an Independent Contributor). Back in 2010 there were minimum criteria to meet before you could become exclusive, but today there are no minimum criteria. It’s just a matter of choosing exclusive or independent.

Why would you choose to be exclusive? For iStock, being able to promote that they have content which is only available on their site is a major selling point. To make that attractive to photographers, iStock offers a high royalty payment if your content is exclusive. For the photographer who asked me the question, he had just been approved as a contributor and so would earn 15% as an independent contributor. If he chose to become an Exclusive Contributor his royalty rate would increase to 25%. (Higher percentages are available as you become more successful up to a maximum of 45%).

Why wouldn’t you choose the higher royalty rate? You wouldn’t choose to become exclusive and earn the higher royalty rate if you were prepared to upload your content to a range of microstock sites, and if you felt this would produce a better financial outcome. While I have chosen to be an exclusive contributor at iStock, thousands of photographers choose to remain independent and submit their content to other sites as well. iStock is not the only game in town.

strategy

I suggested he upload to several sites and rethink his strategy in 6-12 months

After some deliberation, my suggestion to this photographer was that he remain independent and contribute to three other sites in the short term.

Why did I make this suggestion?

  • iStock was a dominant player in the market back in the early 2000’s. It had first mover advantage and rode the success from a large group of loyal contributors many of whom were also buyers. Since iStock was sold to Getty Images there have been numerous changes to the site and the people running iStock. While some changes are for the better, the army of loyal contributors has reduced in size. The roar of the crowd has become more of a whimper, and when the voices do rise in unison it is more often to raise concerns than to cheer for team iStock. While I don’t have market information, I expect iStock is not the major player it was 10 or more years ago.
  • Using different sites will enable him to judge what is best for him. Without knowing exactly what content he was planning to upload, I suggested he remain independent and upload to other sites too. This would enable him to figure out what is going to be the best path for him. He could reassess exclusivity in 6-12 months based on facts from his own performance on different sites.
  • One of the major benefits of iStock exclusivity in years gone by was the preferential treatment exclusive files were given in the search results. The iStock site and back end systems have gone through major changes in 2017 and it appears that exclusive content no longer gets as well placed. That reduces the benefit of being exclusive, and is reflected in my own earnings which are down from recent years.
plan

Many iStock exclusive contributors have had to rethink their plan

While my current year earnings are down, for now I’m choosing to remain an exclusive contributor at iStock. Why? It’s partly my loyalty to iStock after nearly 10 years as a contributor, and it’s definitely because I remain hopeful that iStock and Getty Images will not only realise that exclusive content is the key to their success but that they will also deliver benefits for exclusive contributors. They are my thoughts on iStock exclusivity in 2017. I hope I’m right and iStock can return to its leadership position on the back of the success of it’s exclusive contributors.

I hope “My Thoughts on iStock Exclusivity in 2017” has been useful to you. Best wishes with your stock photography journey.