I have been writing a series of posts for photographers who want to operate their own business called Great Reads. You can find the previous posts here
- Great Reads – Photographers MBA
- Great Reads – Digital Photography Book
- Great Reads – Wedding Photography Posing
- Great Reads – Fast Track Photographer
This post is called Great Reads – Visionmongers and looks at a book by David du Chemin. You may have heard of the author. He is quite well known for his photography and for his previous book called ‘Within the Frame’.
What is it about? The sub heading of this book reads “Visionmongers – Making a Life and a Living in Photography”. The author doesn’t shy away from his view that it is not easy to make a living in photography. He outlines that there is no simple path, and no formula to follow. For any practicing photography this will resonate immediately as the truth, and adds to the books credibility. Du Chemin then shares stories of his own journey and that of several successful photographers. I found this a very powerful way to show how the obstacles can be overcome, and the different paths possible to business success in photography.
What can you expect? This book will challenge your thinking about making a living in photography. I particularly like his focus on knowing what you want to shoot. He makes the point that if you focus only on what the market wants you will end up ‘stuck’ shooting subjects you don’t have a passion for. Du Chemin’s logic is compelling – that vision is what drives you, and passion is what keeps you going. That’s a strong argument for shooting subjects you are passionate about.
Outcomes? This is an excellent book if you are considering setting up your business and need to define exactly what you will offer and what role you will fill in the market. It is also an excellent read if you are already in business and need to refocus or rebuild your business. I particularly liked the examples of successful photographers and the diverse and individual paths they have taken.
Rating and Recommendation? Visionmongers is a book I would recommend to all photographers who are planning to start a business or are in business already. It presents all the challenges of making a living in photography and then provides examples of people who are succeeding. I have re-read this book 4 times this year and each time I get something worthwhile from it.10 out of 10.
Thank you for reading Great Reads – Visionmongers.