As I’m writing this post for Beyond Here, iStock is going through some ‘teething’ pain in its unification with the Getty Images enterprise submission platform (ESP). The long awaited first lot of stats were delayed, were then ‘under-whelming’, and then needed clarification. What is an iStock exclusive photographer to do? I’ve decided to focus on something more positive and share a recent studio shoot. It was a shoot which went really well and so I’ve called it – Making Good Stock Photo Shoots Exceptional.
I have worked in corporate environments for more than twenty years and have developed a good sense for the type of image which will be useful in a corporate environment. For that reason, I regularly shoot business themed stock images.
From time to time I look for new models to work with – as was the case in this shoot. I generally do my first shoot with a new model in the studio so I can assess whether the images will be popular, and whether there is a good working relationship. That leads to knowing whether it will be worthwhile to progress to a shoot which involves higher cost (like hiring a specific venue).
For this shoot we worked in my small studio.
So what goes into making good stock photo shoots exceptional? An exceptional stock photo shoot for me is when you can produce a wide variety of effective images in a short space of time. And how many images is that? This will vary by photographer but for me, an average shoot of this type will produce 60-70 images for my stock portfolio. This specific shoot produced more than 120 – making it exceptional. Here are 5 tips to fast track you from good to exceptional.
Tip #1. Use changes of wardrobe to create different looking images. In this shoot we used 2 simple wardrobe outfits – one dark suit and one light suit. As you’ll see from the images on this post, a very simple change of wardrobe can create very different images.
Tip #2. Use simple props to create variety and communicate a message. There are a limited number of images you can produce if you are just relying on changed facial expressions to communicate a message. Simple props can enhance the theme you are going to create. I have a range of them on hand, and generally use the props the model feels most comfortable with. You can see them in the images on this page – my glasses even suited her nicely!
Tip #3. Real emotions make strong stock images. This tip comes down to the ability of the model, and the ability of the photographer to help the model express genuine emotions.
In this shoot, both the photographer and the model liked to work quite quickly. We went through a series of poses and props before we started working on images expressing frustration and confusion.
This model was really good at expressing those emotions, and so we spent a little longer than usual shooting this type of image. I expect images like these to do well as stock, as they effectively communicate a message and will be relevant for a wide variety of situations.
Tip #4. Use Different Backgrounds to Create Variety. I shoot the majority of my studio stock images against a white background as that gives a designer the most flexibility in how they use the image. Greater flexibility means greater potential uses, and that means more downloads.
But I also shoot on different backgrounds to create different looks. In years gone by stock images were mainly being used in print and usually on near white backgrounds (the page).
Today, stock images and most extensively used online, and specifically on websites which can be any color background.
To meet this need, I’m shooting more images on black backgrounds as well, which often help the image stand out on a white website.
Tip #5. Very literal messages do work in stock photography. In the past it was often images which were subtle in communicating a message which did the best as stock images. That was mainly because they could be used in a wide variety of situations. Today, there is a growing trend for stock images which communicate a very literal message doing well. I see these used most commonly as the lead image on blog posts where the author is trying to grab a readers attention with the image so that they will continue and read the text. So, I have started to shoot stock images with very literal messages as well.
This was a really fun, enjoyable shoot which produced a large number of images for my stock portfolio and helped me demonstrate these 5 tips. I hope these tips will help with your own stock photography projects.
If you are new to stock photography, there is an extensive number of posts on Beyond Here to help you. Here’s one to begin with, Starting in Stock Photography. Thanks for reading Making Good Stock Photo Shoots Exceptional. Happy shooting!