Almost exactly one year ago I wrote a post for Beyond Here called New Ways to Sell Your Images. It looked at a site called Imagebrief which was connecting image buyers with photographers by providing written briefs. My final point in that post raised the question Will It Be Successful? Today that question has been answered. Overnight I’ve received an email announcing the end – Imagebrief terminate services.
Directly from the announcement where Imagebrief terminate services
Today, we’re announcing that after six years of connecting agencies, brands and creators, we will be closing down ImageBrief’s photographer marketing services.
We’re proud of the products and apps we built, but even more so, we’re grateful for the community that enabled them to grow. More than 70,000 creators earned millions of dollars collaborating with 12,500+ global agencies and brands in 169 countries.
There has never been a better time for creators to thrive. Demand for content has increased, and the tools to create world-class creative are more accessible than ever.
Our talented team of engineers, designers, developers, and curators have worked tirelessly to make ImageBrief a success in a competitive and rapidly evolving landscape, and our immediate priority is to help you transition to other services to support your business.
In the coming days, our team will be in contact with you directly with detailed information about your specific account, license history, and services. Over the next week, we recommend logging into ImageBrief to download and retain your license history and related assets. Further details can be found in the FAQ’s below.
We want to thank you for your participation and loyalty, and look forward to working with you in the coming weeks to ensure a smooth transition.
How Will This Impact Individual Photographers?
I had submitted images to a handful of briefs but it was a tiny part of my business.
I know 2 photographers who invested significant time and energy working on briefs for Imagebrief. They were positive about the financial returns they received. Those photographers also felt the briefs directly connected them with the buyer, and gave them a better understanding of the needs of the image buyer.
They will no longer have Imagebrief as a source of income or ideas.
What Can We Take From This?
The email from Imagebrief doesn’t explain why Imagebrief terminate services. I assume the business model was not a financial success.
This reinforces the challenge of working with an online business. If it is not going well, that is very difficult for a photographer to know. I doubt any photographers were wholly relying on Imagebrief for their work and income. If they were, they have very short notice for finding alternatives.
As a business this reinforces the value of having multiple sources of income.
What Other Outlets Does a Photographer Have?
There are significant challenges with the stock photography model and distributing through major stock agencies. However, this is still an easy way to access a global market of image buyers. If you’ve got the time and the commitment to produce a high volume of images, stock photography is still an option.
With the announcement of Imagebrief terminate services it also reinforces to me the value of a photographers relationships in their local community. There is always a pipeline of work, both commercial and domestic, where people want to deal with local people who they know and trust.
I recently did a shoot for a dentist who runs his own practice. Ironically, he wanted images which did not look like stock images (!) and featured himself and his staff. He asked me to do the work as he knows and trusts me. He didn’t get quotes from other photographers, and he paid my invoice within 3 days of receiving it. That was great value from a strong relationship built over time. Have you been investing in relationships in your local community? Is it providing you a pipeline of work?
For more reading about Imagebrief Terminate Services see this post on PetaPixel – ImageBrief Shuts Down After 6 Years of Trying to Disrupt Stock Photos