Yesterday I came across a great example of win win win photography business thinking. Let me tell you about the experience.
I like to meet with photographers from time to time. It’s a great opportunity to share ideas and experiences, and I normally leave with ideas to implement into my business. Yesterday, I had separate meetings with two photographers. Both were very interesting and valuable, and in the second meeting I came across a great example of win win win photography business thinking.
Are you tearing your hair out looking for new clients? Can you use win win win photography business thinking as an alternative way to drive your business?
What’s the background?
There are not a lot of photographers in my home town producing high quality stock images in reasonable volumes. However, I recently came across one photographer in that category. We both contribute to an Australian image library called Austockphoto. I have been following her work there and on social media. I contacted her to see if she would like to meet for coffee and to discuss stock photography, and that led to our meeting and an exchange of ideas.
What type of photography are we talking about?
The photographer has a background in advertising and visual media and, especially relevant, she has an eye for shooting home interiors. That started when she was renovating her own home. She had found a healthy market for home interior content in the image libraries she contributes to and, as a result, she continues to add that style of content.
Projects where there are multiple winners are good projects
What’s the win win win photography business thinking?
Among the things we discussed were the photography projects we were currently working on. As she has found a strong market for home interiors she is actively adding to her portfolio of these images.
Where’s the win win win? One project she is about to shoot is home interiors for an Airbnb property owner. As soon as she mentioned Airbnb property images, I immediately thought what a booming market she was tackling.
So, let’s break down the 3 wins
- The property owner. The photographer had asked the Airbnb property owner for a property release in exchange for professionally shot images of her property. Win number 1 – the property owner gets up to date, high quality images of the property at no cost.
- The stock photographer. Finding new material to shoot is a stock photographers biggest challenge. This is an example of getting access to a new location at no cost. Win number 2 – the stock photographer gets to generate new images for her stock portfolio with no financial outlay.
- The stock customer. Win number 3 is for the customers of the image libraries. They will have access to high quality, fresh stock images at fair prices.
What’s especially exciting about this idea is that she can replicate it over and over again. There is almost an unlimited opportunity in today’s sharing economy.
Can you implement win win win photography business thinking in your business plan?
Can you implement win win win photography business thinking?
Is there an opportunity for you to implement win win win photography business thinking into your business? Do you know Airbnb property owners who you could offer your services to? Are there other parts of today’s sharing economy where you could provide photography services which benefit multiple parties?
I hope this example has given you some ideas which you can implement into your photography business. Thanks for reading win win win photography business thinking.