Category Archives: Business Tips

Tips for your photography business

5 More Things to Like About Zenfolio

Earlier this month I wrote a post about the positive things I’ve experienced since moving my website to Zenfolio. This solution delivers full transaction capability through my website. If you wish to read that post it is here – 5 Best Things About My Zenfolio Website Solution. Since then several readers have contacted me with questions. While there are some things I don’t like about Zenfolio, the majority work well for me. So here are 5 more things to like about Zenfolio.

1. Excellent Sales Reporting

In rough numbers three quarters of my sales so far have been digital images, and one quarter has been print products. The reporting provided by Zenfolio is excellent and updates immediately a sale occurs. In addition, I am notified by email when (a) a new customer registers (b) a customer makes a purchase and (c) when the customer downloads their images. As a result of the excellent reporting it is very easy to calculate the profitability for each event. Good job Zenfolio! (For frustrated iStock contributors, Zenfolio is light years ahead of iStock in delivering timely reporting which helps photographers run their business).


Zenfolio’s transaction capability is helping me sell a high volume of sports images

2. Timely Funds Transfer via Paypal

My customers pay for their purchases with credit card or paypal and Zenfolio tracks the balance in my account. When I wish to withdraw funds this is done by paypal. To date, the transfer has been very timely – as quickly as the next day and as slow as 3 days. I am impressed with how quickly the transfer occurs and appreciate that I can request a transfer at any time.

3. Support from Zenfolio

There have been several instances when I have had questions about Zenfolio. I have found there is a very comprehensive only database which has nearly always answered my question. Outside of that, there is both web chat and email support. In all cases the responses times have been good, and generally the quality of support has been good. I appreciate that which is why it makes the list of 5 more things to like about Zenfolio.

While not everything has been perfect, there are plenty of reasons to smile using the Zenfolio solution

4. Adding Custom Watermarks is Easy

I display images with a large watermark across the centre (the watermark is removed when a customer purchases). Setting up and adding the watermark is straightforward, and can be done with one action to apply to the entire gallery. This is great as I don’t need to remember to do it for each image, I just do it once for the gallery. Nice.

5. Zenfolio Look After the Financial Transaction

By this I mean that the Zenfolio solution comes with the transaction functionality to accept credit card or paypal. In one of my other businesses I found setting up the transaction capability with the bank to be a slow and drawn out process. I like that Zenfolio look after this.

So there are 5 more things to like about Zenfolio. There are other solutions available, but I suggest checking out whether Zenfolio will meet your needs.

5 Best Things About My Zenfolio Website Solution

When I began my photography business in 2008 I set up a simple website to display my images and advertise my services. Apart from changing the images from time to time, I had not got around to updating my website until recently. 6 months ago I made the switch and am now using Zenfolio as my website solution. (To check it out head over to Craig Dingle Photography). I like many of the features which Zenfolio provides. Here are the 5 best things about my Zenfolio website solution.

1. Simple Templates

I’m not an expert on the technical side of websites, so I need a solution which keeps things easy. Zenfolio is in the business of providing websites for photographers and they have really kept things simple. There are a series of templates to choose from. From there it is just a matter of adding your images and you have a professional looking website. This is the first of the 5 best things about my Zenfolio website solution.

If you are not sure, Zenfolio offers a 14 day free trial. Check it out and experiment with the templates to see if they meet your needs.

junior basketball
The Zenfolio solution has made it easy to sell high volume digital images directly from my website

2. Password Protected Galleries

I shoot a lot of junior sports so it is important to me to have password protected galleries. Zenfolio makes this straight forward with simple settings for each gallery. I set up the gallery, add my watermark, make the settings private, add a password, and upload the files. It is a very easy and effective system for password protected galleries and takes just a few minutes.

3. Selling Images Online is Simple

While I have listed this as point 3 in the 5 best things about my Zenfolio website solution – it is the one which makes all the difference. Regular readers of Beyond Here will know that my background is in stock photography. Based on that experience I know the power of selling and distributing images digitally. Zenfolio has given me the ability to sell directly from my own website in much the same way that stock photography sites do.

(For more information about stock photography please see Starting in Stock Photography).

female gymnast
I’m glad I made the leap to Zenfolio. It’s made a huge difference in digital sales of my sports images.

4. Partner Providers Make Print Products Easy

Within the Zenfolio solution is the ability to sell prints (and other products). This can be done through partner providers which Zenfolio puts in place, or with your own providers. When I use this feature I’m doing high volumes in a short time frame. So far, I’ve used the partner providers and found this an easy way to fulfill print sales.

It is a great, low touch solution. My customer places their order and makes payment. I receive notification during this process but don’t need to take any action. The print order is automatically sent to the partner provider, who print and ship direct to the customer. I have full visibility of the process, without having to intervene in the customer order. Nice.

5. I Set My Own Prices

Now that I’m using a Zenfolio solution for my website, setting up price lists and establish my own prices is a simple process. Making changes to prices is also straight forward and takes just a few minutes.

Conclusions

I find Zenfolio very easy to use. I’ve quickly made the leap from having a very old fashioned website only displaying images, to one with fully integrated purchase capability. If you are considering selling images from your website, check out Zenfolio as a possible solution.

Thank you

Thanks for reading 5 best things about my Zenfolio website solution. Best wishes.

What to Do in Quiet Times for Your Photography Business

Every photography business has periods when things are quiet, and most have times when they are crazy busy. This month is a quiet time for my business. Most sports are having a break over the Christmas / New Year period, and it will be another few weeks until I am really busy again. Here are 9 suggestions for what to do in quiet times for your photography business.

Suggestion 1 – Get Away for a Break

Everyone needs a break from their business from time to time. Physically getting away is a great way to refresh mentally and physically. I’ve just spent a week away near Geelong in Victoria, Australia and have come back refreshed and ready to tackle the new year.

You don’t have to fly, but getting away for a break is a great way to refresh physically and mentally

Suggestion 2 – Learn a New Skill

When your business is quiet is the ideal time to invest in yourself. Photography is a big field, and no-one knows it all. I’ve been working on simple editing skills while my business is quiet. Last month one of my client’s wanted a collage print. I’ve been working on adding borders to images in Lightroom so that they look great as part of collages. It’s very simple stuff, but often it is hard to spend the time when you are busy. Take advantage of quiet times to learn a new skill.

Suggestion 3 – Shoot Personal Projects

I don’t know about you, but when I am busy I have very little time (or inclination!) to shoot personal projects. What to do in quiet times for your photography business? Obviously, tackle some personal projects. I enjoy wildlife photography, and have set aside time to shoot wildlife images in the next 3 weeks.

Quiet times for your business are ideal for personal projects. I’ll be creating wildlife images in the next few weeks.

Suggestion 4 – Make Your Quiet Time a Health Break

When I’m really busy I struggle to make time to exercise and eat well. It makes complete sense to use that extra time while business is quiet to get some exercise. This month I’ve been playing tennis with my son and walking the dog a lot more!

Suggestion 5 – Review Your Business

Quiet times are the ideal time to review how your business is going and to set goals for the year ahead. Last year was a very good one for my business. I’ve shot fewer weddings, and a lot more sports which was the plan. While I’m pleased with the year that’s gone, I’m focusing on making sure I’m producing more printed products for my clients next year. They are really the thing that keeps the memories alive – and I’ll be aiming to produce a lot more albums, canvas prints, and standard prints.

I’m planning to produce a lot more albums, canvas prints, and standard prints next year

Suggestion 6 – Get Your Gear Serviced

When times are really busy I’m reluctant to get my camera bodies and lenses serviced as I don’t want to be without them. Quiet times are the ideal opportunity to have this done when you are not likely to need them for a short notice job.

This year I’ve bought no new gear – so it is very important that my existing equipment is serviced and ready to produce high quality images. Get that equipment serviced while things are quiet.

Suggestion 7 – Organise then Clear Out Digital Files

I pride myself on being well organised and having digital files well organised and easy to access. Quiet times are ideal for making sure those files are well organised. It is also the time that I check my back ups are all in place, and then I move the images to external drives.

While I do this activity all year round, quiet times are ideal to make sure my digital files are organised and backed up, and my main working computer has capacity for the year ahead.

Suggestion 8 – Explore Your City or Town

How often do you get to explore your home town when things are busy? For me, it’s almost never as I seem to be finding my way through traffic and looking for a parking space! Quiet times are ideal for exploring your home town. Find an interesting subject to photograph. Find a new area. Shoot like only a local can shoot. Explore your home town when things are quiet.

Get out and about and explore your home town when things are quiet

Suggestion 9 – Write Your Blog!

Blog post ideas don’t always flow easily for me! Do they for you? Either way quiet times are great times to write or to put together a content plan for the year ahead. When things are quiet, dedicate some time to your blog.

Thanks for taking the time to read What to Do in Quiet Times for Your Photography Business. Wishing you a successful year ahead.

One More Photography Business Contingency to Plan For

Running a photography business I find myself planning for all sorts of contingencies. What will I do if a camera body fails? If there is a problem with a lens? What if my second shooter doesn’t turn up? What would I do if my computer hard drive fails? Or if my customer doesn’t pay? This week I’ve found one more photography business contingency to plan for.

Couple St Kilda

I wouldn’t be able to do an outdoor lifestyle shoot today given the state of my back

What Happened?

Yesterday afternoon I went for a run. It was a nice sunny day and I enjoyed the break in the middle of the day getting some exercise. When I got home I do what I normally do after a run – absolutely no stretching, a glass of water, and resting on the couch. When I went to get up suddenly, my back didn’t like it at all.

Where I’m At?

So today I’m immobile, but feeling grateful that I haven’t got any jobs in the next few days which can’t be rescheduled. I am pleased that I don’t have a wedding to photograph this weekend. If I did I would be in trouble. So I’ve been lying around the house today, doing whatever jobs don’t take much physical effort and thinking about one more photography business contingency to plan for.

Contingency Planning?

Have you planned for this type of contingency? I generally enjoy good health and so haven’t done much planning for a scenario when I might be out of action. If I have a big shoot when I have the flu, I generally fill myself with cold and flu medicine and carry on with the shoot. Perhaps through good fortune I haven’t yet had a scenario where I physically couldn’t do a shoot I had committed to.

stretching

I’m going to do a lot more stretching in the future, but nothing quite like this

Today has been helpful in prompting me to think about what I will do if I have a shoot which wouldn’t be possible to move. It may be a Friday night basketball game? It might be a weekend wedding? Or it may be like the shoot I did last weekend, where we shot family portraits as the grand parents were visiting from overseas. In these scenarios I would need to find another person to tackle the job at the agreed time, as there is no way to reschedule.

First Choice

So what am I thinking about? First, I am fortunate that I have several second shooters and other photographers I know who could step in for me at very short notice. That would be my first choice.

Second Choice

My second choice would be photographers I’ve worked with before but don’t know so well, or haven’t been in touch with for some time. This is less than ideal, however, I will try all options so my client gets looked after.

If I Am Struggling to Find Someone

My third choice would be to call on my professional membership colleagues. I am an Accredited Professional Photographer through the Australian Institute of Professional Photography. It has a very active (and very helpful!) Facebook group of AIPP members. If I am really stuck I will ask for help in that group. I will outline details of the job to find someone willing to help at short notice.

exercise

Sports will not be possible for me for at least the next few days while my sore back recovers

Can My Experience Help You?

Have you planned for contingencies in your business? Considered what you would do if you were physically unable to do a job? Has this scenario happen to you? I hope my back gets better soon because I’ve got a commitment I can’t break in the middle of next week. In the meantime I’m trying to strengthen my business by considering one more photography business contingency to plan for. Thanks for reading. Happy shooting, and good health to you! I might do some stretching exercises more regularly in the future!

Photographing Different Commercial Jobs

This year I have been growing my business in sports and stock photography, and winding back slightly my wedding photography commitments. Over the last 3 weeks I’ve been asked to shoot two different commercial jobs, one for a bathroom renovation business and one for a cookie business. I often find myself in a dilemma about whether I should be photographing different commercial jobs.

Where Do These Jobs Come From?

I get these requests from personal relationships or referrals. The bathroom renovation business came across me at a recent sports shoot. You can read about that shoot in More Win Win Win Photography Ideas. The owner’s son attends that gymnastics club and made contact with me after the event.

The cookie business is run by an old friend of mine. He was visiting Melbourne and we caught up for breakfast. In the course of discussion he outlined that he needed images of his product as they have new packaging. Naturally, he asked if I could help.

product photography shoot

My simple set up for shooting boxes of cookies on a white background

Why the Dilemma?

I know that these clients want to deal with someone they know and trust. That’s why they’ve asked me to help.

The dilemma is twofold. First is that my business plan is to grow in sports and stock photography. Work outside of that is not helping achieve my business goals. Second is that I don’t regularly shoot this style of content. While I can produce acceptable results, I’m sure they could achieve stronger images by working with a photographer who specializes in the type of work they need.

What Did I Do?

For both of these jobs I decided to go ahead but for different reasons.

For the bathroom renovation business I considered that they will have ongoing work and need those jobs completed at specific times. I like clients like this, as most of the work is mid week when my team and I have availability. On top of this, they were nice people and make payment promptly. I like doing business with people like this.

For the cookie business, I took this job as it was for an old friend. So I’ve ended up photographing different commercial jobs for 2 clients this month.

Cookies

This is the type of image produced for the cookie business.

What Do I Expect for the Future?

The bathroom renovation business will need images each time they complete a job. I expect ongoing work from them. I am planning that I won’t shoot all of these myself, but will outsource some to other photographers depending on the location of the property, the time frame for the job, and my own workload.

The cookie business I expect to be a one off job and don’t expect any ongoing work. My friend lives in another country so it was just chance that he was visiting Melbourne and had his products with him. That might be a good thing as I wouldn’t want cookies and photos to mess up a great friendship!

What If I Don’t Want to Shoot this Type of Job?

If you are a regular reader of Beyond Here you’ll know I have a simple mantra of making sure the customer is happy. If I didn’t want to shoot these jobs, or was not able to, I would refer them to a photographer who could help them. In that sense I would help solve the customer’s problem even if it didn’t benefit my business. You never know when goodwill generated by helping a customer will generate additional business.

What Would You Do?

Do you face the dilemma of photographing different commercial jobs? Are they a distraction to your main business? What do you do?

Thoughts on Successful Photography Businesses

I often get asked about secrets or insights to running successful photography businesses. I’m not sure there really are any secrets, so I’ve called this post thoughts on successful photography businesses.

cheer leading competition background

For the State Champs we’ll be back at the same venue as Winterfest

This week I had a reminder of 3 things that are important in running successful photography businesses. The reminders came about after I was asked to shoot the cheer leading and dance Victorian State Championships in 2 weeks time. I have written two posts earlier about my experience shooting a large cheer leading and dance competition. You can read about those here:

So what are those three thoughts on successful photography businesses?

Thought #1 – Happy Customers are Key

I apologize for the simplicity of thought #1! That said, it is worth repeating and digesting – happy customers are key. I do all I can to make sure my customers are happy as that will lead to referrals and other business opportunities. Most times it is easy to make customers happy. The real test is when things go wrong. In that case I’ll do everything possible to put it right, even if it means I lose money on that job.

Gymnast

The opportunity to shoot cheer leading came from doing a good job shooting gymnastics

In this case my ‘customer’ was the national sports photography business I was shooting for. I knew that they needed good, reliable photographers in Melbourne. Doing a good job at the first event I shot for them has lead to a follow up job.

Thought #2 – Repeat Business is Important

Happy customers leads to referrals and also to repeat business. Again, in this scenario, the national sports photography business have multiple events in multiple locations all year round. As it happens, the State Champs are being held at the very same venue as the event I shot with them a few months ago. This will make this job relatively straight forward and definitely low stress.

I know the people I’ll be working with, the venue we are shooting at, and the sport we are covering. That’s the beauty of repeat business. From the national sports photography business point of view, they know I’ll do a good job and will be reliable. Win win.

cheer leading

At the State Champs I’ll aim to take some phone shots which aren’t quite so blurry!

Do you have repeat business opportunities? Can you create some by following up with some of your happy customers?

Thought #3 – Relationships and Communication Drive Everything

Behind the national sports photography business are people. (Amazing insight isn’t it!) In this case I was able to connect with the owner of the business at the first event and strike up a good relationship. She lives in a different state, and since then all our communication has been via email. She is easy to deal with and a good communicator. I try to be the same in return. It is good for both of our businesses to work on relationships and communication. So, it’s more than just being a good photographer, it’s important to be a good partner. Relationships and communication facilitate that.

No genius insights this week – just reminders of good business practices. Thanks for reading thoughts on successful photography businesses.

 

More Win Win Win Photography Ideas

Earlier this year I wrote a post for Beyond Here called Win Win Win Photography Business Thinking. It came from a meeting with another photographer who had found ongoing photography work that benefited all parties. I continue to look for photography business ideas which have multiple winners. Today I share more win win win photography ideas.

medals and awards

Indoor sports with large participation numbers are ideal for win win win photography ideas

The Opportunity

I’ve shared in a number of posts that I am shooting more and more sports and in this field we are finding more win win win photography ideas. I have a small team of sports photographers and we are shooting a lot of junior sports. We see an opportunity to bring professional quality photography to grass roots sports and to provide players and families with action shots they haven’t had access to before.

In short, we’re aiming to shoot images which make the kid the star of the image, in the same way they have seen their adult sports stars in photographs. At the same time, we are making the images affordable for the athletes and their families.

What Sports Work Best

Some sports are more suitable for than others. Indoor, fast moving sports are particularly good. Why is that?

There are three reasons

  1. Lighting. Most indoor stadiums are not well lit so it is not easy to create strong images without the right equipment. For that reasons, these sports are not well covered at junior level and we are getting feedback that “we’ve never seen images like these”.
  2. Fast Action. Again, sports are not easy to photograph without the right equipment and experience shooting fast moving subjects (see a separate post on that here).
  3. Access. Often it is not practical to have spectators walking around the stadium taking photographs and so there are specific areas set aside for spectators. They are not allowed close to the action and have to sit in the grandstand. By organizing access to the competition area it’s possible to create action images which are not possible from the spectators area.

Medals and ribbons

What’s the Win Win Win?

Win #1. The Kids. By using appropriate equipment, shot by an experienced photographer we create high quality action images which kids haven’t seen of themselves before. It is literally bringing pro photography to junior sports. The kids get a thrill seeing themselves in action and are quick to share on social media.

Win #2. Parents and Families Value the Images. Parents and families love seeing images of their kids in action too. Keep in mind some are willing to pay for images and some are not. If you can find sports with large participation numbers you will have a greater chance of selling more images.

Win #3 . The Clubs or Sports Organizers. The new battlefield for sports clubs is social media. That’s the primary channel they are using to promote their club and to differentiate themselves from other clubs and other sports. Win number 3 is for the club, as we are able to provide images for them to use on social media.

trophy

Can you come up with more win win win photography ideas?

Let’s Talk About an Example

Last weekend we shot a gymnastics event which had 100 kids participating from 4 different clubs. In gymnastics, only the competitors and coaches have access to the event floor. By having 2 photographers on the floor as well we were able to shoot unique images which athletes and families have not had access to before.

We shot a large number of images and have posted the best ones in password protected galleries online for parents and families to purchase.

This is what I’m looking for – more win win win photography ideas.

Can you find similar opportunities? Can you generate more win win win photography ideas?

 

How to Ruin Potential Sales

Lately I seem to be particularly sensitive to poorly targeted promotions which leave me feeling like a number rather than a client or partner. I’ve called this post ‘how to ruin potential sales’ as the people who send me these promotions are ruining their chance of me buying from them.

So What Are We Talking About?

Yesterday I received an email promotion from qHero. If you aren’t familiar with qHero – they are a business which offer services for stock photographers. I have been using qHero to upload stock images to iStockphoto since early 2017. More recently they started offering a stats feature and a retouching service. You can read about that in this post – qHero Stats Feature.

Flinders Street

I shoot a lot of Melbourne lifestyle stock content, so am a potential customer to qHero retouching service

What Was the Content?

Taken directly from the email, here is the offer from qHero.

“Retouching Special – 50% Off

With the summer over us, we feel that at least you should get to enjoy the sun. We know how much time and effort retouching takes, and it seems even longer during the summer. Whether the time is spent on managing retouchers inhouse or outsourced, or even worse doing the retouching yourself, it is guaranteed to keep you out of the sun.

We offer you 50% off on up to 200 files in retouching.

Convert the time saved from retouching, into time in the sun, makes it an easy choice. We are happy because we get to show you how awesomely easy it is to manage retouching directly in the tool you use already for uploading.

All you have to do is to use the promo code XXXXXXXX when ordering. This promo is valid until August 31st 2018, and as always we would love to hear what you think after trying our retouching service.”

Why is This Going to Ruin Potential Sales

This is going to ruin potential sales as it is poorly targeted!

I live in Melbourne, Australia where it is currently mid winter. It’s dark, cold and wet. At this time of year we spend more time indoors, and I spend some of that time doing post production work.

The idea of “convert time saved from retouching into time in the sun” is a nice idea, but would require me to book airline tickets and head to the airport! Hello Queensland or Fiji!

weather Melbourne

Today was a maximum of 12 degrees celsius in Melbourne. It’s not exactly summery right now!

What’s My Take Out from the qHero Email

I understand that the bulk of qHero customers will be in the northern hemisphere where it is currently summer. However, as they’ve sent me a summer promotion in the middle of winter it leaves me to think:

  • they don’t care about customers in the southern hemisphere
  • qHero don’t want customers in the southern hemisphere
  • they don’t have much attention to detail. (It would be ironic not have much attention to detail for a retouching service!)
  • although I have 10,000+ images at iStock and have uploaded more than 300 batches of images through qHero, I am just another ‘anonymous user’ to them

So, unfortunately qHero have ruined the chance of a sale by sending me a poorly targeted email promotion.

What Can We Learn

I am a believer that every business, big and small, can learn from experiences like this. I run a one person photography business, and many of the readers of Beyond Here are also running one person creative businesses. We have an advantage over big businesses because all of our customers are local. There’s no chance of me sending a summer promotion to a customer in mid winter (unless they have moved overseas without me knowing!) While it’s not likely that local businesses can make this ‘mistake’ there are lessons to learn.

Female tram traveller

Right now it’s cold in Melbourne. People are wearing coats and hats. Not quite the right time for a summer promotion email

Key Take Outs

I see three key take outs from this experience.

Number 1 – Personalize offers where possible. Being offered a summer promotion in the middle of winter tells me this is a mass mailing to a large number of people. Immediately I know that it is not targeted to me. Small business owners who really know their customers won’t make this mistake.

Number 2 – Know your customer. In this case, it seems qHero haven’t taken the time to really know their customer. I can’t remember whether I provided location information when I signed up for their upload service. I expect I didn’t. But I have uploaded more than 300 batches of images to iStock through qHero ….. and more than 290 of those batches would have the keyword “Australia”. A similar number would have the keywords “Melbourne” and “Victoria”. It would be fair to assume that I live in Australia based on those numbers. And right now in Melbourne it’s definitely not summer.

Number 3 – Don’t treat everyone the same. This point is similar to point 1 where we can learn to personalize offers. I wonder if qHero segmented their users based on how often they upload through qHero? or how many batches they upload? It feels to me like they didn’t, and that reinforces the lesson – don’t treat everyone the same.

The Wrap Up

I hope there are some key messages in here which will help your business and will make sure you don’t ruin potential sales. If you have had a similar experience, please share it in the comments. And finally, if the good people at qHero ever read this post, I think your upload and stats services are great. In your promotions I’m much more likely to buy something if you make me feel like a client or a partner. Thanks for reading ‘How to Ruin Potential Sales’.

Win Win Win Photography Business Thinking

Yesterday I came across a great example of win win win photography business thinking. Let me tell you about the experience.

I like to meet with photographers from time to time. It’s a great opportunity to share ideas and experiences, and I normally leave with ideas to implement into my business. Yesterday, I had separate meetings with two photographers. Both were very interesting and valuable, and in the second meeting I came across a great example of win win win photography business thinking.

woman pulling hair

Are you tearing your hair out looking for new clients? Can you use win win win photography business thinking as an alternative way to drive your business?

What’s the background?

There are not a lot of photographers in my home town producing high quality stock images in reasonable volumes. However, I recently came across one photographer in that category. We both contribute to an Australian image library called Austockphoto. I have been following her work there and on social media. I contacted her to see if she would like to meet for coffee and to discuss stock photography, and that led to our meeting and an exchange of ideas.

 What type of photography are we talking about?

The photographer has a background in advertising and visual media and, especially relevant, she has an eye for shooting home interiors. That started when she was renovating her own home. She had found a healthy market for home interior content in the image libraries she contributes to and, as a result, she continues to add that style of content.

thumbs up

Projects where there are multiple winners are good projects

What’s the win win win photography business thinking?

Among the things we discussed were the photography projects we were currently working on. As she has found a strong market for home interiors she is actively adding to her portfolio of these images.

Where’s the win win win? One project she is about to shoot is home interiors for an Airbnb property owner. As soon as she mentioned Airbnb property images, I immediately thought what a booming market she was tackling.

So, let’s break down the 3 wins

  1. The property owner. The photographer had asked the Airbnb property owner for a property release in exchange for professionally shot images of her property. Win number 1 – the property owner gets up to date, high quality images of the property at no cost.
  2. The stock photographer. Finding new material to shoot is a stock photographers biggest challenge. This is an example of getting access to a new location at no cost. Win number 2 – the stock photographer gets to generate new images for her stock portfolio with no financial outlay.
  3. The stock customer. Win number 3 is for the customers of the image libraries. They will have access to high quality, fresh stock images at fair prices.

What’s especially exciting about this idea is that she can replicate it over and over again. There is almost an unlimited opportunity in today’s sharing economy.

plan

Can you implement win win win photography business thinking in your business plan?

Can you implement win win win photography business thinking?

Is there an opportunity for you to implement win win win photography business thinking into your business? Do you know Airbnb property owners who you could offer your services to? Are there other parts of today’s sharing economy where you could provide photography services which benefit multiple parties?

I hope this example has given you some ideas which you can implement into your photography business. Thanks for reading win win win photography business thinking.

Would You Give Your Images Away for Free

Every once in a while I receive an email asking to use one of my images for free. This happened earlier this week. The email was from a conservation organisation doing work to protect endangered species of animals. The request was to use one of my tree kangaroo images. I wonder, would you give your images away for free?

Here’s what happened

The email request provided me a link to the organisations website. I’m interested in issues around conservation so I took time to check out their site. They seem to be doing good work, and certainly had a very functional and well presented website.

tree kangaroo

This is a Goodfellows Tree Kangaroo. I don’t know if this is the image they were referring to.

There were 2 interesting things about this request:

  1. All my requests for free use of images come from animal welfare and conservation organisations. That may be because I have a lot of animal images available through image libraries. Or it may be that they have found that asking for ‘free use’ often gets a positive response, and they can save money this way. Who knows?
  2. They didn’t attach the image they wanted to use. Most requests do include the image they have found and want to use. I’m not sure if I’m too cynical, but this makes me suspicious. I do wonder whether this was a genuine request from an organisation doing good work, or was a copy and paste effort sent to hundreds of photographers?

So, my dilemma was what to do. Would you give your images away for free?

My Views

I have come across this situation before, and my opening stance is not to give images away for free. It’s not in my interests, and it’s not in the interests of other photographers. I have made exceptions in the past, but my opening position is that the user should be paying for images.

My Response

Here is my email response:

“Hi XXXXXX,

Thanks very much for your email. I checked out your website – congratulations on the fantastic work you are doing.

It’s good to hear you are going to feature the Goodfellows Tree Kangaroo. I follow the conservation efforts for them, particularly the work XXXXXX are doing with communities in Papua New Guinea.

In terms of images – I’m glad to hear you like one of mine. I hope you’ll understand that as a professional photographer I rely on royalties from licencing images to support my family, so I can’t provide it for free.

That said, I have many tree kangaroo images available to licence very inexpensively on iStockphoto. This link will take you there XXXXXXXXX

It should display prices in the local currency where ever you are. In Australian dollars it costs $13 for an individual image. If you need multiple images look at the one month subscription which lets you download 10 images for $40 (you can cancel after one month if you don’t have ongoing image needs).

I hope this helps.

Very best wishes for your work. I’ve signed up for the email updates and will look forward to the piece on Goodfellows Tree Kangaroos.

Regards

Craig”

money theme

Subscription programs make stock images affordable. I felt I did the right thing introducing this organisation to an image library where they can licence images cost effectively.

How would you handle this situation?

I feel like I’ve done the right thing by myself and other photographers. I also hope the organisation feel I’ve done the right thing by them – by introducing them to a cost effective way to licence images. The final piece of this story is just to add that my reply was sent 5 days ago. I haven’t had any response.

What do you think? Would you give your images away for free?