This year I have been growing my business in sports and stock photography, and winding back slightly my wedding photography commitments. Over the last 3 weeks I’ve been asked to shoot two different commercial jobs, one for a bathroom renovation business and one for a cookie business. I often find myself in a dilemma about whether I should be photographing different commercial jobs.
Where Do These Jobs Come From?
I get these requests from personal relationships or referrals. The bathroom renovation business came across me at a recent sports shoot. You can read about that shoot in More Win Win Win Photography Ideas. The owner’s son attends that gymnastics club and made contact with me after the event.
The cookie business is run by an old friend of mine. He was visiting Melbourne and we caught up for breakfast. In the course of discussion he outlined that he needed images of his product as they have new packaging. Naturally, he asked if I could help.
Why the Dilemma?
I know that these clients want to deal with someone they know and trust. That’s why they’ve asked me to help.
The dilemma is twofold. First is that my business plan is to grow in sports and stock photography. Work outside of that is not helping achieve my business goals. Second is that I don’t regularly shoot this style of content. While I can produce acceptable results, I’m sure they could achieve stronger images by working with a photographer who specializes in the type of work they need.
What Did I Do?
For both of these jobs I decided to go ahead but for different reasons.
For the bathroom renovation business I considered that they will have ongoing work and need those jobs completed at specific times. I like clients like this, as most of the work is mid week when my team and I have availability. On top of this, they were nice people and make payment promptly. I like doing business with people like this.
For the cookie business, I took this job as it was for an old friend. So I’ve ended up photographing different commercial jobs for 2 clients this month.
What Do I Expect for the Future?
The bathroom renovation business will need images each time they complete a job. I expect ongoing work from them. I am planning that I won’t shoot all of these myself, but will outsource some to other photographers depending on the location of the property, the time frame for the job, and my own workload.
The cookie business I expect to be a one off job and don’t expect any ongoing work. My friend lives in another country so it was just chance that he was visiting Melbourne and had his products with him. That might be a good thing as I wouldn’t want cookies and photos to mess up a great friendship!
What If I Don’t Want to Shoot this Type of Job?
If you are a regular reader of Beyond Here you’ll know I have a simple mantra of making sure the customer is happy. If I didn’t want to shoot these jobs, or was not able to, I would refer them to a photographer who could help them. In that sense I would help solve the customer’s problem even if it didn’t benefit my business. You never know when goodwill generated by helping a customer will generate additional business.
What Would You Do?
Do you face the dilemma of photographing different commercial jobs? Are they a distraction to your main business? What do you do?